Sam Russo lives and breathes the automotive world--literally. A disruptor in the automotive and heavy-duty sectors, Sam has built her career on pushing the limits of data, technology, and standards. By day, she leads industry innovation with groups like the Auto Care Association and MEMA’s Business Technology Council. By night (and every spare moment), supporting her husband with their shop The Speed Foundry, and raising an 8-year-old already obsessed with all things cars. Her trusted 4Runner symbolizes what she brings to the Rebelle Rally: capability, resilience, and drive. 

For Lauren, adventure is a way of life—on the trail, in business, and in every bold decision. As the founder of Tromml, she’s transforming how the automotive aftermarket harnesses data. A passionate innovator and team builder, Lauren thrives where challenges and creativity meet. Her journey includes motorcycles, Broncos, and trailblazing startups —all fueled by a belief that true growth happens outside comfort zones. Supported by her wife and two dogs, Lauren approaches the Rebelle Rally with the same energy she brings to her work: clear-headed, mission-driven, and fiercely collaborative.