In a tough competition of the real estate market what used to work is that you just put out your home for sale and wait. Today buyers are going after properties which from the get go make them feel something. This is the reason why the value of Real Estate Staging. When done well, staging brings to life a space for the buyer, it speeds up decision making and increases a home's value. But when done poorly, staging can cause sale delays, reduce interest, and kill the emotional impact.
Identifying these issues is the first step to turning a property into a home that buyers will connect with.
In the stage of home design a great fallacy is that it is just decoration. Putting out furniture without thought or story telling results in spaces that look staged but are void of life. Stage well and you stage strategically. This brings focus to key elements, improves the flow, and takes buyers on an emotional tour of the home. When staging is done without purpose buyers may see the beauty of it all but not connect with the space at a deeper level.
Homes do better when buyers feel they will fit in. A big staging error is that it focuses only on looks and doesn’t pay attention to emotion. Staging should include elements of warmth, elegance, and comfort that allow buyers to picture themselves living there. Out that emotional aspect properties can be left cold or unmemorable which in turn causes buyers to pass on them quickly.
In each home there is a story to tell; also many sellers do not tell it. Staging without a narrative results in rooms which do not flow together. Strategic staging is telling a complete story from the moment of entry through to the living spaces which in turn helps buyers see how the home lives. Poor Real Estate Staging often foregoes this chance thus confusing buyers about how spaces should be used or experienced.
Personal style at times does in fact limit what a home will appeal to. Buyers have a hard time seeing themselves in spaces which play too fast a home. In the business of Real Estate Staging we do what we can to balance out the scales between sophistication and neutrality which in turn allow buyers to see into the home what is their own. When personal taste takes over emotional connection goes out the window and so does decision speed.
Another issue which we see is that spaces are only viewed for what they are at the moment, not what they may grow to be. We have empty rooms and poor layout presentations which confuse buyers. With the right perspective any difficult space can feel very welcoming and purposeful. This ability to look beyond the structure and the furniture is a result of experience and education which in turn is what Real Estate Staging Certification is all about -- we study buyer psychology, flow, and we tell stories.
First leave impressions out or you are at a loss. Buyers make up their minds in the first few seconds. When staging doesn’t hit the mark right away buyers lose interest. At Thoughtful Real Estate Staging we breathe life into spaces which in turn sets each room to tell a story of possibility and sets the emotional stage from the start.
Some vendors do not put in full effort at staging which is due to a mis perception of home staging prices. They see it as an expense instead of an investment which in turn results in partial and inconsistent staging. Strategic staging which is done properly improves appeal and puts the home’s best foot forward which in turn increases its value and gets better returns. When a vendor does not have a clear plan or is not dedicated to the staging process its effectiveness is reduced which in turn delays buyer interest.
At times it takes a new perspective to revitalize a home’s potential. Out of lack of direction sellers may pass over simple yet great improvements which in turn affect how buyers see the home. Experience, insight, and training -- which you see in professionals like those who have Real Estate Staging Certification play a key role in what does and doesn’t appeal to buyers.
At MHY Home Staging we are of the mind that a house becomes a home when it tells a story. In all we do with Real Estate Staging our focus is on emotion led design which speaks to the heart and beyond. We don’t put out furniture, we craft emotion. We blend in elegance, sophistication and warmth which transforms the ordinary into the extraordinary.
What we do is take a boutique approach to large scale results. We bring out the unique potential in each property which in turn makes it stand out in the market and with buyers. We have in -depth knowledge that comes from experience and we are aligned with Real Estate Staging Certification which takes into account strategy, care, and intention in all we do. When sellers see Home Staging prices as a value added service instead of an extra expense, they will see that staging is a very powerful tool that is not to be missed.
Homes which stay on the market tend to be a result of past staging mistakes which were overlooked instead of lack of interest. By steering clear of the common issues and in the field of intentional staging, sellers put forth environments which buyers are immediately drawn to. When guided by experience which comes with practice, awareness of Home Staging Prices, and an insight which is at the level of what is put forth in Real Estate Staging Certification programs properties become what one may call memorable and desirable and thus easier to sell.
1. Why can poor staging delay a property sale?
Poor set up of the home which doesn’t evoke emotion in the viewer thus it is difficult for buyers to see themselves living there.
2. Is real estate staging more than just visual appeal?
Yes. Staging is a strategic marketing tactic which puts story and flow at the core and also plays with buyer psychology.
3. How does understanding staging value help sellers?
Recognizing that home staging prices is an investment allows sellers to put forth detailed and attractive presentations which in turn increase home value.
4. Why is guidance important in staging a property?
Guiding principles in home design reveal your home's full potential and also see that staging is in line with what buyers want.
5. What role does experience play in effective staging?
Experience in design, training in home staging, and the principles of real estate design certification which in turn inform and improve the emotional impact and function of the space.