You want your text to break through the noise and appeal to your target demographic, whether you're writing a property listing or business description for Facebook or the newspaper. Great real estate content from agencies offering copywriting services in Toronto may increase click-through rates and create more inquiries, garner more bids, and ultimately result in a shorter time on the market.
Here are our top real estate copywriting ideas for creating compelling content to assist you:
Short and uncomplicated is usually ideal when it comes to real estate copywriting. While you should be specific and informative, don't go on and on about a particular aspect or give prospective tenants or buyers a comprehensive tour of the home. You want to encourage readers to take action rather than boring them into submission.
Numbers will stand out in a sea of exact words, features, and facilities. So, whether you're writing a listing description or Facebook ad content, attempt to utilize numbers where possible.
Consider what distinguishes the property. Is it because of its handy location or because of its history? Is it the marble-topped kitchen island or the large balcony, which is ideal for entertaining?
Instead of describing every aspect of the property, highlight the most significant characteristics using clear and descriptive language and outstanding real estate pictures. The goal is to leave the prospective buyer or tenant wanting more, so much so that they can't help but visit an open inspection or make an inquiry.
Another real estate copywriting technique is to write your ad text and listing description with your target audience in mind.
If you're selling a one or two-bedroom home, you could choose to target young couples, professionals, or downsizers by emphasizing neighbourhood cafés, entertainment space, and local attractions and community services.
If you're selling a three or four-bedroom home, you might want to appeal to families by mentioning nearby school catchments, playgrounds, and parks.
If you are still stuck at picking a copywriting idea, contact a real estate marketing agency that will help you with copywriting and real estate branding.