Google’s RCS Business Messaging is transforming modern communication by enabling richer, more interactive customer experiences directly within the native messaging app, and Sinch India is at the forefront of leveraging these capabilities for brands across the country.

Key RCS Features

RCS, or Rich Communication Services, offers features that extend far beyond traditional SMS, including branded sender profiles, high-resolution images and videos, carousels, action buttons, suggested replies, real-time typing indicators, and read receipts. These make customer communication via RCS immersive and trustworthy, as messages are visually engaging and come from verified sources. End-to-end encryption further ensures secure exchanges, building confidence between businesses and their customers.

Conversational RCS Journeys

Conversational RCS journeys unlock dynamic, two-way interactions. Businesses can guide customers step-by-step through processes like shopping, support, or booking—all within a messaging session. Unlike static notifications or one-off promotions, conversational RCS allows ongoing dialogue for up to 24 hours, supporting multiple exchanges, transactional updates, and real-time inquiry resolution. This increases engagement and conversion by lowering barriers to response and enabling seamless, contextual conversations.

RCS Business Messaging Pricing

RCS business messaging pricing is structured around message types and engagement tiers. Basic messages are charged per message, while richer content (images, videos, cards) and conversational sessions are often billed as flat rates per 24-hour session—especially valuable for extended support or sales interactions. Pricing varies by carrier and region, but the added cost is offset by significantly higher engagement and campaign effectiveness compared to standard SMS. Bundled packages and volume pricing allow businesses to scale cost-effectively as adoption grows.

The Value for Indian Brands

With Android’s dominance and growing cross-platform support, customer communication via RCS is expanding rapidly in India. Sinch India helps brands harness these advanced messaging capabilities to deliver personalized, secure, and highly interactive experiences—turning customer journeys into conversations that drive loyalty and conversions.

In summary, Google’s RCS Business Messaging—through its powerful features, flexible pricing, and support for conversational journeys—is redefining how brands connect with customers in today’s digital landscape.