"Creativity is intelligence having fun." -Albert Einstein

Ryan C. Beaupré

STRATEGIC MARKETING, BRAND & COMMUNICATIONS EXECUTIVE

Driving enterprise growth, customer experience, and brand transformation at scale

I lead measurable brand and customer experience transformation through enterprise-wide rebrands, martech optimization, and growth-focused initiatives aligned to business objectives and KPIs. With 25+ years of experience across Fortune 500 and entrepreneurial organizations, I have led large-scale enterprise transformation, unified global brand portfolios, and launched platforms supporting multibillion-dollar revenue goals.

Trusted as a strategic advisor to executive leadership, I blend strategy, analytics, and AI-enabled innovation with disciplined execution to drive digital adoption, modernize customer experience, and strengthen brand reputation and competitive advantage.

Currently based in Charlotte, NC.
Open to hybrid, remote, relocation, and up to 25% travel opportunities.

INTRO DECK

RESUME

EXPERTISE

BRAND STRATEGY

BRAND TRANSFORMATION

BUSINESS GROWTH

CONTENT STRATEGY

CORPORATE COMMUNICATIONS

CUSTOMER ENGAGEMENT

CUSTOMER EXPERIENCE

DIGITAL MARKETING

EMPLOYEE ENGAGEMENT

EXPERIENTIAL MARKETING

LEADERSHIP COMMUNICATIONS

MARKETING CAMPAIGNS

STRATEGIC STORYTELLING

THOUGHT LEADERSHIP

VENDOR MANAGEMENT & GOVERNANCE

RESULTS

$1.8M

REBRAND

I championed a $1.8M enterprise rebrand, eliminating 3,000+ outdated references and modernizing brand identity across global channels to increase consistency, clarity, and brand governance.

$20.6B

ENTERPRISE

I designed a 22,000 sq. ft. Customer Experience Center for Carrier, ensuring accurate content representation for 15,000+ annual visitors and strengthening customer engagement for a $20.6B global enterprise.

85+

BRANDS

I launched the BluEdge service platform, unifying 85+ brands across three business segments and earning industry recognition and customer adoption through integrated marketing and CX strategy.

EXPERIENCE

While my full professional profile is available on LinkedIn and a copy of my resume can be downloaded here, below are a few samples of my work. Due to confidentiality, many of my Carrier and United Technologies Corporation (UTC) projects were proprietary and cannot be shared externally. However, the items linked below do not contain any sensitive data.

2022 – 2025

Franchise Owner & Head of Marketing

I took full P&L ownership while launching and scaling a fourth franchise location, translating enterprise marketing and brand strategy into hands-on B2C execution. I led integrated marketing, operations, and customer experience initiatives that drove customer acquisition, revenue growth, and profitability, while building and leading a high-performing team and embedding a customer-first culture.

Work Samples:

Marketing Postcards (2024): These were handed out at community events or given to potential new customers who came in to see the facility.
YouTube Commercial (2024): Storyboarded and scripted to help promote the new business.

2017 – 2022

Associate Director, Strategic Marketing & Customer Experience (CX)

I was promoted to lead enterprise marketing and customer experience transformation during Carrier’s post-spin evolution from a product-centric manufacturer to a digitally enabled services leader. Partnering with executive leadership, I helped launch the BluEdge Service Platform supporting a $7B recurring-revenue goal and delivered a $12M, 22,000-sq-ft Customer Experience Center serving 15,000+ customers and partners annually.

In parallel, I unified 85+ global brands through an enterprise rebrand, aligned go-to-market execution across regions, and led cross-functional teams to strengthen CX adoption, accelerate sales engagement, and enhance brand clarity at scale.

Work Samples:

Customer Experience Center Photos (2022): Showcasing UI/UX content, displays, and integrated technology demonstrations.
Customer Experience Overview (2022): This was a slide I maintained to provide periodic updates to various teams about our investment in the CX and any recent or on-going updates.
Strategic Marketing Projects (2022): This was a slide I presented to senior leaders providing them with an overview of my current projects.
Carrier Environmental, Social & Governance (ESG) Report (2021): I project led the development of this report for two years in conjunction with our creative agency.

Videos:

"Vaccine Transport & Storage" (2021): Product solution video highlighting Carrier's role in COVID vaccine transport.
"Carrier Video Vignettes" (2021): A series of nine executive-led video vignettes highlighting key initiatives aligned with corporate goals when guests were not allowed to visit during the COVID pandemic.
"Carrier Solution Enhances Comfort in the Raphael's Rooms at the Vatican" (2021): Iconic installation and customer testimonial video project managed remotely during the COVID pandemic.
"Get the Edge. BluEdge." (2020): Global service platform launch.
"We are the Next Generation" (2019): Inspirational recruiting video.
"Carrier Unscripted" (2019): Leadership visibility recruiting video.

2013 – 2017

Senior Manager, Marketing & Communications Operations & Strategy

Promoted for leadership and performance to serve as senior advisor to the VP of Marketing & Communications, I directed enterprise marketing, brand strategy, and corporate communications during a period of large-scale transformation. Partnering with leadership across 12 business units, I drove digital adoption, strengthened brand governance, and delivered measurable engagement gains across a 42,000+ employee global workforce.

Work Samples:

Media Day Planning & Schedule (2016): Planning document for Media Day event.
2-Year Anniversary Communications Plan (2014): The Communications plan to celebrate the company's 2-year anniversary post Goodrich acquisition.
Communications Function Monthly Report (w/o header) (2013): A consolidated monthly report summarizing the monthly highlights of the Communications function to senior executives and C-suite members.

2011 – 2013

Manager, Communications for Air Management Systems & HR

I directed global internal and external communications for the $1.2B Air Management Systems business unit and the global HR function during UTC’s $16.4B acquisition and integration of Goodrich Corporation. Partnering with senior leadership, I led executive, employee, and change communications that unified messaging, strengthened cultural integration, and protected enterprise reputation across a 42,000+ employee global workforce.

Work Samples:

AMS Communications Plan (2013): Annual plan and cadence for global communications across the AMS business unit (approximately 1,800 employees).
HR Communications Plan (2013): Annual plan and cadence for global communications across the entire global employee population.
AMS Code of Conduct campaign (2012): Winner of a Bronze Stevie Award for Internal Communication Campaign
AMS Monthly Newsletter (2012): First edition of monthly newsletter shared with AMS employees around the world.
AMS Year-End Letter (2012): Year-end letter created for the AMS global population.
Communications Policy (2012): The company’s first global standards resource, distributed and implemented worldwide.

RESUME

ASSESSMENTS

Across multiple assessments, my profile reflects a calm, strategic, and analytically strong leadership style. I bring disciplined thinking, purposeful collaboration, and strong personal accountability to every initiative, consistently driving meaningful organizational impact.

My top strengths—Learner, Achiever, Relator, Analytical, and Responsibility—reflect a leadership approach grounded in curiosity, discipline, and trust. I learn quickly, deliver consistent performance, build deep and meaningful relationships, and bring analytical clarity to complex challenges. I focus on depth over breadth in collaboration and elevate outcomes through thoughtful insight and committed follow-through.

Notable individuals with similar strengths orientations: Tim Cook, Satya Nadella, Sheryl Sandberg

My High-C ("Editor") DiSC style reflects precision, structure, and thoughtful analysis. I ensure clarity, quality, and operational excellence by taking a methodical approach and maintaining a steady, composed presence under pressure. I make deliberate, well-supported decisions and strengthen teams by grounding work in objective insight and consistent execution.

Notable individuals with similar DiSC characteristics: Albert Einstein, Bill Gates, Condoleezza Rice

As an INTJ-A ("Architect"), I bring strategic foresight and analytical rigor to my work. I excel in independent, high-focus problem-solving while contributing meaningfully to purposeful collaboration. I take a structured, future-oriented approach, communicate with clarity, adapt systems and processes to shifting priorities, and lead with logic, effectiveness, and long-term vision.

Notable individuals with similar personality types: Jane Austen, Elon Musk, Isaac Newton

TESTIMONIALS

“Ryan is a trustworthy, reliable, organized communications manager who has excellent project management skills and a zest for learning. He migrated to the communications profession from a career in finance and confidently and quickly took hold of his new responsibilities. Ryan employs a methodical and logical approach to the projects he manages and collaborates with both his client as well as his communications counterparts. He has proven himself as a business partner and has tremendous potential!”

JODI HUTCHISON-SANFORD, DIRECTOR, PATIENT ADVOCACY, STRATEGIC PROGRAMS & OPERATIONS, BRISTOL MYERS SQUIBB

Former manager - Known since 2011

“Ryan and I grew up in the same small town in Connecticut, and although we were in different grades, we were well acquainted. It wasn’t until our professional careers brought us together years later that we became great colleagues and even better friends. What I can say unequivocally about Ryan is that he is the type of person you want on your team – inside and outside of work. He brings a fierce dedication to every project in which he is a part. His organization, attention to detail, and management techniques are truly unparalleled. If Ryan is leading an effort or just playing a small part in one, there’s no question it will be a success. Whether that be a kitchen remodel or the launch of a major business marketing campaign, he’ll make it happen.”

LIZ CAREW, MANAGER, COMMUNICATIONS; RHEEM MANUFACTURING

Former colleague and friend - Known since 1994

“Working under Ryan’s leadership was a rewarding experience of my career. He always led by example, inspired growth, and created an environment where I felt valued and motivated. His guidance has had a lasting impact on both my professional and personal development.”

MATT TURNER, GRAPHIC DESIGNER, RHEEM MANUFACTURING

Former direct report - Known since 2019

"We have long held you up as how we wished all clients would be like…. Collaborative, fair, friendly, smart, and always available."

RUSS FOWLER, VICE PRESIDENT, MARKETING ENVIRONMENTS, DERSE

Former vendor partner - Known since 2017

“I worked with Ryan on a two-year project in which he led communications about a new operations methodology that was being deployed to 42,000 employees around the world. He effectively managed the project’s many deliverables, including monthly editorial pieces and two videos; this was no easy task, yet he built relationships and trust with senior leaders and other key stakeholders, and this made the project run smoothly with no quality escapes or missed deadlines. What struck me most about Ryan was his professionalism and tact throughout the project. He knows what he’s doing and how to get it done.”

LAURIE TARDIF, STRATEGIC COMMUNICATIONS CONSULTANT; PROFESSIONAL SERVICE PARTNERS, INC.

Former vendor partner - Known since 2013

“Can’t speak highly enough about Ryan. His dedication to success is unmatched!”

JOHN-PAUL HAYWORTH, SENIOR DIRECTOR, LGBTQ+ AUDIENCE STRATEGY, AARP

Friend - Known since 2001

"I personally think the world of Ryan - any organization would benefit from his talent, personality, and experience! He has a great deal of experience in corporate marketing, communications, and leadership. I was once a distinguished guest of his, when he opened the United Technologies Corporation (UTC) Center for Intelligent Buildings in Palm Beach - amazing, very impressive effort and impeccable attention to detail - great experience - just one example of Ryan’s many."

MATT KOZLOSKI, VICE PRESIDENT, PROFESSIONAL SERVICES AND CYBERSECURTY, WINSLOW TECHNOLOGY GROUP

Friend - Known since 1994

EDUCATION

Fairleigh Dickinson University - Florham

Madison, New Jersey

BS, Business Management & International Relations

Western New England University

Springfield, Massachusetts

MBA, Marketing

Q & A

Why did you choose your profession?

I thrive at the intersection of creativity, strategy, and data-driven storytelling. Developing innovative ideas, building a plan to bring them to life, and seeing them executed successfully fuels my passion for marketing, brand strategy, and customer experience.

Who are your main influences?

Through childhood memories, stories, photographs, and home movies, it was always clear how hard my maternal grandfather worked—not just to support his immediate family, but to help anyone he cared about, whether in our extended family or the community. He was always finding ways to reengineer and improve things to make life better for others—even when he may not have had the time or money.

What is your greatest accomplishment?

Leaving my 25-year career with the same company to launch my own franchise business was a bold risk—and an incredibly rewarding one. Seeing my hard work translate into six-figure annual sales, a growing customer base, increasing the team size, and receiving positive online feedback was fulfilling. Also gratifying was watching the corporate team adopt my marketing ideas across the entire company.

What tools do you use?

Throughout my career, I’ve embraced emerging technologies to drive efficiency and results—ranging from CMS platforms, CRM tools, AR and RFID technology, web-based collaboration systems, and enterprise digital tools. I'm particularly energized by the rapid evolution of artificial intelligence (AI) and its impact on marketing strategy, customer experience, and digital transformation.

What advice would you give to someone just starting out in your profession?

Challenge yourself to grow beyond your comfort zone, take calculated risks, and stay endlessly curious. The more you seek out new learning opportunities—new tools, new skills, new technologies—the more value you bring to your team and the faster you accelerate your marketing and communications career.