Ryan C. Beaupré

MARKETING DIRECTOR | BRAND STRATEGY & CUSTOMER EXPERIENCE | MARTECH & AI INNOVATION

Building brands people trust, inside Fortune 500 enterprises and in a business I owned myself

Most brands don't have a messaging problem. They have a consistency problem: dozens of legacy names, sales teams improvising and change fatigue setting in every time the strategy shifts. Fixing that is the work I love.

At Carrier, I directed a $1.8M rebrand that unified 85+ global brands, led the launch of the BluEdge service platform behind a $7B recurring revenue goal and delivered a $12M, 22,000-sq-ft Customer Experience Center. At UTC Aerospace Systems, I guided 42,000+ employees through the $16.4B Goodrich acquisition. Then I bet on myself and ran my own franchise P&L.

Today I bring that same discipline to brand, customer experience and AI-enabled martech, and I measure it against results.

Based in Charlotte, NC, and open to remote, hybrid or relocation, with up to 25% travel.

INTRO DECK

RESUME

EXPERTISE

BRAND STRATEGY & TRANSFORMATION

CHANGE COMMUNICATIONS

CONTENT STRATEGY

CORPORATE COMMUNICATIONS

CUSTOMER EXPERIENCE STRATEGY

DIGITAL MARKETING

EMPLOYEE ENGAGEMENT

EXECUTIVE COMMUNICATIONS

EXPERIENTIAL MARKETING

INTEGRATED MARKETING CAMPAIGNS

MARTECH & AI-ENABLED MARKETING

PRODUCT & PLATFORM LAUNCHES

STRATEGIC STORYTELLING

THOUGHT LEADERSHIP

VENDOR MANAGEMENT & GOVERNANCE

RESULTS

$1.8M

REBRAND

I directed a $1.8M enterprise rebrand that unified 85+ global brands and retired 3,000+ outdated assets.

22,000 SQ FT

CX CENTER

I managed the $12M design and launch of Carrier's Customer Experience Center, welcoming 15,000+ executives, dealers and customers a year for a $20.6B enterprise.

$7B REVENUE

GOAL

I led the launch and positioning of the BluEdge service platform across nine business segments, unifying global service tiers to support a $7B recurring revenue goal.

EXPERIENCE

My full professional profile is available on LinkedIn, and a copy of my resume can be downloaded here. Below are a few samples of my work. Many of my Carrier and United Technologies Corporation (UTC) projects were proprietary and can't be shared, but the items below contain no sensitive data.

2026 - Present

Media & Fundraising Consultant (Consulting Engagement)

I advise The Seabirds, an all-women crew rowing 3,000 miles unsupported across the Atlantic this December, on fundraising and media strategy. Two crew members hold the world record for the fastest four-woman crossing of the Pacific. I restructured the sponsorship deck into clearer giving tiers, launched a "name on the boat" individual-donor campaign and built press outreach pitching hometown papers and national outlets, including NBC's TODAY Show, Good Morning America and People. Once race costs are covered, all funds support the crew's charity partner, Take Back the Night.

2015 - 2017 & 2022 - Present

Festival Coordinator & Vendor Team Co-Lead, Charlotte Pride

I started as a festival volunteer in 2015 and led Charlotte Pride's Facebook presence from 2016 to 2017. I returned in 2022, co-led the festival vendor team from 2023 to 2026 and, in a 2026 seasonal staff role, took the lead on organizing the Charlotte Pride Parade, the city's largest annual parade, with about 6,000 participants across 125 contingents.

2026

Operations Transformation Communications Manager (Contract)

On a contract engagement, I led operations transformation communications for CSL, a global biotherapeutics leader with $15.6B in annual revenue. Partnering with senior leaders and Corporate & External Affairs, I developed change narratives, messaging frameworks and content across internal channels to drive alignment and adoption of new ways of working.

2022 – 2025

President, CEO & Franchise Owner

I took full P&L ownership while opening and scaling the brand's fourth franchise location, translating enterprise marketing and brand strategy into hands-on B2C execution. Targeted digital campaigns delivered a 40% sales lift per campaign and attracted 100+ new customers a month, and I built and led a team of eight that earned a 4.3-star Google rating.

Work Samples:

Marketing Postcards (2024): These were handed out at community events or given to potential new customers who came in to see the facility.
YouTube Commercial (2024): Storyboarded and scripted to help promote the new business.

2017 – 2022

Associate Director, Strategic Marketing & Customer Experience (CX)

I was promoted to lead enterprise marketing and customer experience transformation during Carrier's post-spin evolution from a product-centric manufacturer to a digitally enabled services leader. Partnering with executive leadership, I led the launch of the BluEdge Service Platform supporting a $7B recurring revenue goal and delivered a $12M, 22,000-sq-ft Customer Experience Center serving 15,000+ customers and partners annually.

In parallel, I unified 85+ global brands through a $1.8M enterprise rebrand, aligned go-to-market execution across regions and led cross-functional teams to strengthen CX adoption, accelerate sales engagement and enhance brand clarity at scale.

Work Samples:

Customer Experience Center Photos (2022): Showcasing UI/UX content, displays, and integrated technology demonstrations.
Customer Experience Overview (2022): This was a slide I maintained to provide periodic updates to various teams about our investment in the CX and any recent or on-going updates.
Strategic Marketing Projects (2022): This was a slide I presented to senior leaders providing them with an overview of my current projects.
Carrier Environmental, Social & Governance (ESG) Report (2021): I project led the development of this report for two years in conjunction with our creative agency.

Videos:

"Vaccine Transport & Storage" (2021): Product solution video highlighting Carrier's role in COVID vaccine transport.
"Carrier Video Vignettes" (2021): A series of nine executive-led video vignettes highlighting key initiatives aligned with corporate goals when guests were not allowed to visit during the COVID pandemic.
"Carrier Solution Enhances Comfort in the Raphael's Rooms at the Vatican" (2021): Iconic installation and customer testimonial video project managed remotely during the COVID pandemic.
"Get the Edge. BluEdge." (2020): Global service platform launch.
"We are the Next Generation" (2019): Inspirational recruiting video.
"Carrier Unscripted" (2019): Leadership visibility recruiting video.

2013 – 2017

Senior Manager, Marketing & Communications Operations & Strategy

Promoted for leadership and performance to serve as senior adviser to the VP of Marketing & Communications, I directed enterprise marketing, brand strategy and corporate communications during a period of large-scale transformation. Partnering with leadership across 12 business units, I grew enterprise digital engagement 14% year over year, created the company's first communications policy and led communications for a 42,000+ employee global workforce.

Work Samples:

Media Day Planning & Schedule (2016): Planning document for Media Day event.
2-Year Anniversary Communications Plan (2014): The Communications plan to celebrate the company's 2-year anniversary post Goodrich acquisition.
Communications Function Monthly Report (w/o header) (2013): A consolidated monthly report summarizing the monthly highlights of the Communications function to senior executives and C-suite members.
Communications Policy (2013): The company's first communications policy, governing how UTC Aerospace Systems communicated across the enterprise and externally, published for all employees.

2011 – 2013

Manager, Communications for Air Management Systems & HR

I directed global internal and external communications for the $1.2B Air Management Systems business unit and the global HR function during UTC's $16.4B acquisition and integration of Goodrich Corporation. Partnering with senior leadership, I led executive, employee and change communications that unified messaging, strengthened cultural integration and protected enterprise reputation across a 42,000+ employee global workforce.

Work Samples:

AMS Communications Plan (2013): Annual plan and cadence for global communications across the AMS business unit (approximately 1,800 employees).
HR Communications Plan (2013): Annual plan and cadence for global communications across the entire global employee population.
AMS Code of Conduct campaign (2012): Winner of a Bronze Stevie Award for Internal Communication Campaign
AMS Monthly Newsletter (2012): First edition of monthly newsletter shared with AMS employees around the world.
AMS Year-End Letter (2012): Year-end letter created for the AMS global population.

RESUME

ASSESSMENTS

Across multiple assessments, my profile reflects a calm, strategic, and analytically strong leadership style. I bring disciplined thinking, purposeful collaboration, and strong personal accountability to every initiative, consistently driving meaningful organizational impact.

My top strengths—Learner, Achiever, Relator, Analytical, and Responsibility reflect a leadership approach grounded in curiosity, discipline and trust. I learn quickly, deliver consistent performance, build deep and meaningful relationships and bring analytical clarity to complex challenges. I focus on depth over breadth in collaboration and elevate outcomes through thoughtful insight and committed follow-through.

Notable individuals with similar strengths orientations: Tim Cook, Satya Nadella, Sheryl Sandberg

My High-C ("Editor") DiSC style reflects precision, structure and thoughtful analysis. I ensure clarity, quality and operational excellence by taking a methodical approach and maintaining a steady, composed presence under pressure. I make deliberate, well-supported decisions and strengthen teams by grounding work in objective insight and consistent execution.

Notable individuals with similar DiSC characteristics: Albert Einstein, Bill Gates, Condoleezza Rice

As an INTJ-A ("Architect"), I bring strategic foresight and analytical rigor to my work. I excel in independent, high-focus problem-solving while contributing meaningfully to purposeful collaboration. I take a structured, future-oriented approach, communicate with clarity, adapt systems and processes to shifting priorities and lead with logic, effectiveness, and long-term vision.

Notable individuals with similar personality types: Jane Austen, Elon Musk, Isaac Newton

TESTIMONIALS

“Ryan is a trustworthy, reliable, organized communications manager who has excellent project management skills and a zest for learning. He migrated to the communications profession from a career in finance and confidently and quickly took hold of his new responsibilities. Ryan employs a methodical and logical approach to the projects he manages and collaborates with both his client as well as his communications counterparts. He has proven himself as a business partner and has tremendous potential!”

JODI HUTCHISON-SANFORD, DIRECTOR, PATIENT ADVOCACY, STRATEGIC PROGRAMS & OPERATIONS, BRISTOL MYERS SQUIBB

Former manager

“Ryan and I grew up in the same small town in Connecticut, and although we were in different grades, we were well acquainted. It wasn’t until our professional careers brought us together years later that we became great colleagues and even better friends. What I can say unequivocally about Ryan is that he is the type of person you want on your team – inside and outside of work. He brings a fierce dedication to every project in which he is a part. His organization, attention to detail, and management techniques are truly unparalleled. If Ryan is leading an effort or just playing a small part in one, there’s no question it will be a success. Whether that be a kitchen remodel or the launch of a major business marketing campaign, he’ll make it happen.”

LIZ CAREW, MANAGER, COMMUNICATIONS; RHEEM MANUFACTURING

Former colleague and friend

“Working under Ryan’s leadership was a rewarding experience of my career. He always led by example, inspired growth, and created an environment where I felt valued and motivated. His guidance has had a lasting impact on both my professional and personal development.”

MATT TURNER, GRAPHIC DESIGNER, RHEEM MANUFACTURING

Former direct report

"We have long held you up as how we wished all clients would be like…. Collaborative, fair, friendly, smart, and always available."

RUSS FOWLER, VICE PRESIDENT, MARKETING ENVIRONMENTS, DERSE

Former vendor partner

“I worked with Ryan on a two-year project in which he led communications about a new operations methodology that was being deployed to 42,000 employees around the world. He effectively managed the project’s many deliverables, including monthly editorial pieces and two videos; this was no easy task, yet he built relationships and trust with senior leaders and other key stakeholders, and this made the project run smoothly with no quality escapes or missed deadlines. What struck me most about Ryan was his professionalism and tact throughout the project. He knows what he’s doing and how to get it done.”

LAURIE TARDIF, STRATEGIC COMMUNICATIONS CONSULTANT; PROFESSIONAL SERVICE PARTNERS, INC.

Former vendor partner

“Can’t speak highly enough about Ryan. His dedication to success is unmatched!”

JOHN-PAUL HAYWORTH, SENIOR DIRECTOR, LGBTQ+ AUDIENCE STRATEGY, AARP

Friend

"I personally think the world of Ryan - any organization would benefit from his talent, personality, and experience! He has a great deal of experience in corporate marketing, communications, and leadership. I was once a distinguished guest of his, when he opened the United Technologies Corporation (UTC) Center for Intelligent Buildings in Palm Beach - amazing, very impressive effort and impeccable attention to detail - great experience - just one example of Ryan’s many."

MATT KOZLOSKI, VICE PRESIDENT, PROFESSIONAL SERVICES AND CYBERSECURITY, WINSLOW TECHNOLOGY GROUP

Friend

EDUCATION

Fairleigh Dickinson University - Florham

Madison, New Jersey

BS, Business Management & International Relations

Western New England University

Springfield, Massachusetts

MBA, Marketing

Q & A

Why did you choose your profession?

Marketing lets me combine creativity, strategy and data-driven storytelling. I love developing an idea, building the plan to bring it to life and watching it succeed. That's what drives my work in marketing, brand strategy and customer experience.

Who are your main influences?

Through childhood memories, stories, photographs, and home movies, it was always clear how hard my maternal grandfather worked—not just to support his immediate family, but to help anyone he cared about, whether in our extended family or the community. He was always finding ways to reengineer and improve things to make life better for others, even when he may not have had the time or money.

What is your greatest accomplishment?

Leaving my 25-year career with the same company to launch my own franchise business was a bold risk, and an incredibly rewarding one. Seeing my hard work translate into six-figure annual sales, a growing customer base, increasing the team size, and receiving positive online feedback was fulfilling. Also gratifying was watching the corporate team adopt my marketing ideas across the entire company.

What tools do you use?

Throughout my career, I've embraced emerging technologies to drive efficiency and results, from CMS platforms and CRM tools to AR and RFID technology, web-based collaboration systems and enterprise digital tools. Today I use AI tools including ChatGPT, Claude, Copilot, Gemini and Canva, and I'm energized by how quickly AI is reshaping marketing strategy, customer experience and digital transformation.

What advice would you give to someone just starting out in your profession?

Challenge yourself to grow beyond your comfort zone, take calculated risks and stay endlessly curious. The more you seek out new tools, new skills and new technologies, the more value you bring to your team and the faster you'll grow your marketing and communications career.

Volunteering

INTERESTS

Festivals

Learning

Travel

CONTACT

If you're seeking a strategic marketing, brand and communications leader who blends creativity, disciplined execution, and data-driven insight, I welcome the chance to connect.

If you're looking for a marketing leader who can set the strategy and deliver it, I'd welcome the chance to connect.

RYAN C. BEAUPRÉ

Marketing Director | Brand Strategy & Customer Experience | Martech & AI Innovation

Phone:
860.670.2952

Email:
rcbeaupre@gmail.com

Location:
Charlotte, NC

RESUME

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