Sketch can export two types of 3D model files DAE & KMZ and uses one master working file.
The working file is *.SKP there are various version issues.
It looks like all the data; Size, Shape, Location and Image data is stored within the *.SKP file
The DAE file has only the math data, any images are saved in a separate folder with the same name as the DAE file
The DAE file can be actioned via a Script file known as *.KML (Keyhole Markup Language )
A KML file is wriiten using an ASCII text editor see my example here
The free version of Sketch Up can export :-
And can import :-
Wikipedia has links to KMZ DAE and KML
Other links
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https://developers.google.com/kml/documentation/kml_tut
https://developers.google.com/kml/documentation/kml_21tutorial
http://www.freemaptools.com/kml-file-creator.htm
My KML files do not work with KMZ files, says it can't read file more work here