News

March, 2026

This year, our research group has welcomed five new master’s students. We look forward to seeing great research outcomes and impactful achievements from our team in the future.

March, 2026

Our New Publication in Information and Software Technology!

A Hybrid XGBoost and SHAP Framework for Prioritization and Interaction Analysis of Factors Driving Metaverse Adoption in an Engineering Context

- This study introduces a hybrid XGBoost–SHAP framework to prioritize and interpret the key determinants of Metaverse adoption in engineering.

- Moving beyond traditional linear SEM approaches, the model captures complex nonlinear relationships and interaction effects, while SHAP ensures full transparency of feature importance and interactions. The results reveal that trust, perceived security, and social influence play dominant roles in shaping behavioral intention.

Why it matters

• Enables data-driven prioritization of adoption factors

• Uncovers nonlinear and interaction-driven mechanisms

• Enhances interpretability through explainable AI

• Provides actionable insights for engineering education and digital transformation

A step forward from linear behavioral modeling to data-driven, explainable adoption analytics.

Read it here: https://doi.org/10.1016/j.infsof.2026.108097

Feb, 2026

Our New Publication in ASEAN Journal of Scientific and Technological Reports:
Data-Driven Design of an Automatic Shower for the Elderly: Integrating the Kano Model and K-Means Clustering

This study integrates the Kano Model with K-Means clustering to develop a data-driven, customer-centric design framework for automated shower systems tailored to elderly users.

The approach identifies which features truly drive satisfaction and segments users into distinct preference groups—moving beyond one-size-fits-all assistive device design.

Why it matters

• Prioritizes critical safety features (fall detection, emergency alerts, auto-disinfection)
• Differentiates comfort vs. safety-oriented user segments
• Supports evidence-based product development for aging societies

A shift from intuition-based product design to data-driven, segment-aware assistive technology development.

Read it here: https://doi.org/10.55164/ajstr.v29i3.261496

January, 2026

Congratulations to our lab members, Sumatee and Patarakran, on their graduation with a Bachelor’s degree!

We are very proud of your outstanding undergraduate project,
“Virtual Reality Combined with 9-Square Exercise for Individuals with Ankle Instability,” which was honored with a Silver Medal at the Higher Education Innovation Awards 2025

Wishing you both great success in your future academic and professional journeys.
We are truly proud of you!

January, 2026

Our New Publication in Results in Engineering: Integrating Machine Learning with FMEA for failure prioritization and process risk analysis in manufacturing

This study advances traditional FMEA by integrating it with Machine Learning (XGBoost) and SHAP.

The framework enables more accurate risk prioritization and clearly explains which S–O–D factors are the true drivers of risk, rather than relying solely on subjective scoring. Why it matters

• Improves risk assessment precision

• Enhances interpretability of FMEA using explainable AI

• Highly relevant for Quality Engineering, Maintenance, and Industry 4.0 applications

A step forward from rule-based risk ranking to data-driven, explainable risk analysis.

Read it here: https://doi.org/10.1016/j.rineng.2026.109128

December, 2025

🏅 Gold Prize – Seoul International Invention Fair (SIIF 2025)

I am honored to share that our team has been awarded the Gold Prize at the 2025 Seoul International Invention Fair (SIIF), Seoul, Korea, for our innovation:

“CerviTrack: An IMU-Enabled Wearable System for Proprioception Analysis.”

This project focuses on leveraging IMU-based sensing and digital analytics to support objective assessment of cervical proprioception, with potential applications in rehabilitation, clinical assessment, and digital health technologies.

I would like to sincerely thank my collaborators and students for their dedication and teamwork, as well as the support from our institution and research community.

This achievement motivates us to further advance research and innovation at the intersection of biomedical engineering, wearable sensing, and digital health.

December, 2025

Our professors and staff members from the Industrial Engineering Department at Thammasat University visited the HCT Laboratory, led by Dr. Seulchan Lee, in the Division of Media, Culture and Design Technology and the Department of Human–Computer Interaction at Hanyang University ERICA.

During the visit, both sides exchanged ideas and discussed opportunities for future collaboration in research and educational activities, aiming to strengthen academic and institutional cooperation.

The visit also provided a valuable opportunity for Dr. Rattawut Vongvit to reconnect with the HCT team.

September, 2025

We are excited to share our latest publication in Technology in Society “Development and Validation of Generative AI Competence Scale (GenAIComp) among University Students .” Available online: https://doi.org/10.1016/j.techsoc.2025.103059.

June, 2025

Congratulations to Our Team for Winning Three Silver Medals at the Higher Education Innovation Awards 2025! 🥈🥈🥈

We are proud to announce that our team participated in the 2025 Innovation Contest for Higher Education Institutions and won three silver medals for outstanding innovative projects. The awarded projects include:

AR Health Booster – An augmented reality-based innovation designed to promote better health and wellness.
Virtual Reality Combined with 9-Square Exercise for Individuals with Ankle Instability – A VR-enhanced rehabilitation tool to support balance and mobility improvement.
360° Virtual Laboratory for Smart Industry Education – An immersive learning innovation that simulates a smart industrial environment using 360-degree virtual reality.

These achievements reflect our continued commitment to advancing education and innovation through emerging technologies. Congratulations to all involved!

May, 2025

We are excited to share our latest publication in Expert Systems with Applications “Comparative analysis of multi-criteria decision making methods for prioritizing influential factors of ChatGPT adoption in higher education.” Available online: https://doi.org/10.1016/j.eswa.2025.128188

March, 2025

Rattawut has moved to Thammasat University to advance research and drive innovation toward the future. This transition marks an exciting new chapter, providing opportunities to collaborate, explore groundbreaking ideas, and contribute to the next generation of knowledge and technology.

December, 2024

Rattawut visited Korea during the New Year vacation and was delighted to meet Prof. Lee and the HCT lab members again.

We look forward to continuing our collaboration.

December, 2024

We are proud to announce our new research article:

"Virtual Reality in Tourism: The Impact of Virtual Experiences and Destination Image on the Travel Intention"

published in Results in Engineering, Volume 24, December 2024. DOI: 10.1016/j.rineng.2024.103650

We hope this research sparks new discussions on the intersection of technology and tourism. Let’s continue innovating for a more sustainable travel future!

November, 2024

Our Latest Publication!

We are excited to share our new research article, "Journey into Virtual Reality: Identifying Behavioral Intentions to Use Virtual Reality in Tourism through Spectral Clustering" published in the Journal of Open Innovation: Technology, Market, and Complexity (November 2024).

You can access the publication here:

https://doi.org/10.1016/j.joitmc.2024.100442

September, 2024

Excited to announce my latest research publication!

Title: A Comparative Study of Baby Boomers and Gen Z on Virtual Reality Adoption for Travel Intentions: A PLS-MGA and GRNN Model

This research delves into the adoption of Virtual Reality (VR) technology for travel, focusing on understanding the generational differences between Baby Boomers and Gen Z. We explore two key factors that drive travel intentions in VR: The role of virtual experiences and The impact of content quality.

Our investigation highlights the importance of perceived ease of use and usefulness in shaping virtual experiences. It also examines how information access and novelty influence content quality and travel intention. Utilizing Partial Least Squares Multigroup Analysis (PLS-MGA) and Generalized Regression Neural Network (GRNN) models, we uncover fascinating generational distinctions:

For Gen Z, virtual experiences are a major factor in shaping travel intentions.

For Baby Boomers, content quality plays a much more decisive role.

This research offers valuable insights into how different generations engage with and adopt VR for travel.

The full paper here: https://www.tandfonline.com/doi/abs/10.1080/10447318.2024.2406612

September, 2024

Welcomes New Cutting-Edge Equipment: CR5 Cobot and Digital Manufacturing Simulation Set

The Lab is excited to announce the arrival of our latest state-of-the-art equipment to enhance our research and innovation capabilities. The additions include the CR5 Cobot, a versatile collaborative robot designed to work safely alongside humans, and a Digital Manufacturing Simulation Set, which features two Cobots, a quality inspection camera, and an Automated Storage and Retrieval System (ASRS).

This new equipment will significantly bolster our capacity to simulate and develop advanced automation solutions, providing opportunities for research and practical applications in Digital Manufacturing and Human-Robot Interaction!

August, 2024

Dr. Rattawut demonstrated sustainable production processes for exchange students from the Neu-Ulm University of Applied Sciences (HNU), Germany. The class provided hands-on experience and valuable insights into environmentally friendly production techniques, highlighting the importance of sustainability in modern industries.

March, 2024

The HART research group attended the OR-NET 2024 Conference and presented in an international session.

March, 2024

Our new publication!

Excited to announce our latest publication in Travel Behaviour and Society!

A paper entitled "Effects of Trust and Customer Perceived Value on the Acceptance of Urban Air Mobility as Public Transportation."

(DOI: https://doi.org/10.1016/j.tbs.2024.100788)

Our study investigates the role of trust and customer perceived value in accepting Urban Air Mobility (UAM) as public transportation.

Special thanks to Prof. Kyuho Maeng and Prof. Seul Chan Lee for this project.

Feb, 2024

Our new publication!

A paper entitled "Evaluation of the Emotional Responses to Artificial Intelligence Influencers in Thailand" has been accepted and will be published in the ICIC Express Letters, Part B: Applications. (DOI: https://doi.org/10.24507/icicelb.15.02.155). Korbuakaew Grerkiat leads this work. Congrats, and thanks for all the efforts!!

January, 2024

Dr. Rattawut was honored to be invited as a keynote speaker at the International Symposium on Engineering Research 2024, held on January 17-18, 2024, at Centara Grand at Central Plaza Ladprao in Bangkok. His presentation was titled "Exploring Factors Influencing the Role of ChatGPT in Higher Education." The Engineering Research Institute of Gyeongsang National University organized the conference.

December, 2023

Dr.Rattawut attended the CSAI2023 conference on December 8-10, 2023 in Beijing, China. A paper entitled "Enhancing Maintenance Training with Mobile Augmented Reality: An AHP-Based Development Approach."

August, 2023

Our new publication!

A paper entitled "Exploring the Drivers for the Adoption of Metaverse Technology in Engineering Education using PLS-SEM and ANFIS" has been accepted and will be published in the International Journal of Education and Information Technologies. DOI: https://doi.org/10.1007/s10639-023-12127-3

May, 2023

The HXT Lab attended the ICBIR2023 conference on May 18-19, 2023, at the Thai-Nichi Institute of Technology, Bangkok, Thailand.

A paper entitled "Applying Self-Assessment Manikin (SAM) to Evaluate the Emotional Responses to the Service Robot Feature" was presented by Grerkiat Korbuakaew.

Dr. Rattawut and Dr. Atthasit from the Department of Industrial Engineering, Faculty of Engineering, in collaboration with the Faculty of Physical Therapy, recently engaged in a productive discussion to explore the integration of research and innovation between Health Sciences and Industrial Engineering.

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