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I am an Assistant Professor at Bilkent University (Faculty of Business Administration). My research explains how organizations and entrepreneurs make commitments when uncertainty is radical—when probabilities are unavailable and even qualitative cues are too weak to support credible forecasts. I develop theory on eristic reasoning: motivationally adaptive forms of argumentation and justification that ignite action and manufacture legitimacy, yet can become epistemically fragile and morally risky.
Across entrepreneurship, radical innovation, and business ethics, I examine how actors sustain direction, justify controversial choices, and prevent moral–political capture when “rational” analysis breaks down. I publish on eristic reasoning and legitimation in outlets such as Journal of Management Studies, Behavioral and Brain Sciences, and Journal of Business Ethics.
My broader aim is to explain how action becomes possible when rational calculation is not possible—and how to enable exploration without sacrificing moral and epistemic standards.
Across entrepreneurship, radical innovation, and business ethics, I examine how actors sustain direction, justify controversial choices, and prevent moral–political capture when “rational” analysis breaks down. I publish on eristic reasoning and legitimation in outlets such as Journal of Management Studies, Behavioral and Brain Sciences, and Journal of Business Ethics.
My broader aim is to explain how action becomes possible when rational calculation is not possible—and how to enable exploration without sacrificing moral and epistemic standards.
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