Professional Certification

Executed a job simulation, devising a digital and omnichannel marketing strategy for lululemon. Formulated an integrated marketing plan and creative brief for MIRROR, enhancing awareness of the product and aligning with lululemon's core values. Proposed a novel digital product/customer experience in the athletic apparel space. Evaluated profiles of lululemon global ambassadors and crafted hypothetical profiles for local ambassadors, supporting the 'Power of Three x 2 Growth Strategy.' Analyzed marketing metrics from a recent ambassador campaign, communicating insights to the manager.

In this specialization, I developed and honed essential marketing analytics skills, including basic principles of marketing, analytics tasks such as using SQL queries to pull data from a database and cleaning data using spreadsheets. Learners also developed a foundational understanding of statistics, explored common analytics methods used by marketers to evaluate and communicate the results of advertising campaigns and Meta Marketing analytics tools. 

Learned how to plan and forecast your marketing efforts across different channels, how to use marketing mix modeling and attribution to optimize your efforts and how to evaluate and optimize your sales funnel

Learned how to plan and forecast your marketing efforts across different channels, how to use marketing mix modeling and attribution to optimize your efforts and how to evaluate and optimize your sales funnel

Learned how data and its measurement inform a marketing action , basic principles of marketing and how data is collected and the regulations around its collection

Learned the basic principles of Descriptive and Inferential Statistics, how to create basic statistical models and how to formulate and test hypotheses and take action based on the outcome

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Mastered the basics of digital marketing with our Interactive Advertising Bureau-accredited course 

Learned how to apply the data analysis process OSEMN to marketing data