Gaining higher ranking positions in Google’s natural search engine results pages to generate more search traffic to your website each month. 

• Crawling your website to uncover hidden SEO errors, duplicate content, unoptimised meta data and content – and setting up weekly crawl and rankings reporting so we can monitor the improvement of your Google rankings

• Doing keyword research and mapping your existing web pages to target keyword phrases we know receive high volumes of search traffic, then identifying “qualifier” keywords that qualify your pages for other search terms

• Optimising your target pages’ meta titles and meta descriptions to include your target keyword phrases, as well as call-to-actions and benefits which encourage searchers to click through to your site from the results

• Optimisation of your target pages’ content in a way that supports your meta data – such as including variations of your target keywords in page headings, URLs, subheadings, paragraphs, image file names, alt tags and internal links

• Exporting your competitors’ best links and fixing all known remaining technical SEO errors to ensure Google’s robots can efficiently discover, crawl, index and rank your pages higher in the search engine results pages

ON-PAGE SEO campaigns cover every area of on-page Search Engine Optimisation, such as fixing the hidden SEO issues which affect Google when it discovers, crawls, indexes and ranks your web pages. As part of all our packages we also identify keyword phrases that have large search volume and relatively low competition, and then map your pages to target keyword phrases.

Once we know which set of keywords to target, we go about optimizing the content of your target pages. In addition to your target keywords, we also include qualifier keywords (such as “buy”, “shop”, “sale”, “online”, “best”, “free”, etc.) in the meta data of your pages. This helps your pages qualify to appear in a whole range of related long-tail search queries, as well as for your target keyword phrases. We track up to 100 different keyword phrases in your target country and device and provide weekly PDF rankings reports – so you can see your rankings increase during the campaign and for 2 months after it is completed.

We uncover which pages (actually, which URLs) in your site have lots of potential, due to the ranking power passed to them from incoming links from other sites. We then go ahead and distribute that “link juice” to your target pages, helping them further improve their position in Google’s search engine results. All of our SEO packages and plans provide you with a sneaky list of the best incoming links (that help your competitors rank above you) – which your team can use to continue the SEO campaigns with an in-house link-building effort.

Our on-page SEO campaigns are guaranteed to increase Google rankings for over half the keyword phrases we target – or you don’t pay a penny.

ON-PAGE SEO DETAILS

1. Full crawl, spreadsheet and reporting setup

• Crawling and exporting a spreadsheet of every one of your website’s pages including their URLs, meta titles, meta descriptions, headings, subheadings, language tags, redirect URLs, internal link count and page speed information

• Creating a fully comprehensive campaign spreadsheet you can access at any time to see the above data about each page and its target keyword phrases, its rankings, and the amount of organic traffic it receives every month

2. Keywords – Keyword research, selection and mapping, plus rankings reporting setup

• Using a whole range of tools including Google Analytics, Google Search Console, SEMrush, Ahrefs and others to identify which keyword phrases your site already ranks for and which other phrases receive large volumes of searches from your market

• Mapping your existing website pages to the primary and secondary keyword phrases they would most suit being optimized for and identifying modified words that qualify your pages to rank for a whole bunch of other search terms

• Adding all of your target keyword phrases into tools that track rankings and setting up weekly reports that inform us of all of your ranking positions in Google search results each week from the start of your campaign for 3 months

• Recording your existing Google ranking positions for each of your target pages in your campaign spreadsheet and recording how much organic search traffic each target page receives from Google each month, so we can monitor progress

3. Meta Data – Meta title and meta descriptions suggestions for all of your target web pages

• Comprehensive review of your target web pages’ existing meta titles (the clickable blue phrase seen in the search engine results pages) and meta descriptions (the paragraph of text that sits beneath each clickable meta title)

• Creation of suggested new improved meta titles covering not only your target keyword phrases but the modifier and qualifier keywords that help the page rank highly for its target keyword phrases and other related search queries

• Suggesting improved meta descriptions that include variations of your target keyword phrases as well as compelling marketing copy that encourages searchers to click through to your site or to call your team right away

• Recording all of these new meta titles and meta descriptions in your SEO campaign spreadsheet and sending them for you to review – so you can either approve or improve on any of them by having us make amends as per your wishes

4. Content – Meta title and descriptions implementation, content optimization suggestions

• Populating your content management system with the newly created meta titles and meta descriptions for each target web page as well as adding your target keyword phrases and checking each page’s source code reflects these changes

• Creating a document and populating it with all of the content present in each of your target pages, then recording each page’s target keyword phrase, new meta title and new meta description as well as all modifier and qualifier words

• Weaving your target keyword phrases into the document of existing web page copy, by adding synonyms and different phrasings of your target keyword phrases into headings, subheadings, paragraphs, bullet points and other page elements

• Presenting you with the document of new suggested page copy that includes the new wording highlighted in different colours, allowing you to approve or improve the changes you will see reflected in your target web pages

5. Linking – Content optimisation and internal linking, URL redirects and prospect links list

• Populating all of your target web pages with the newly optimized copy and formatting each new element, such as new subheadings, bullet points, bold text, internal links, etc. Then checking changes to each page before publication

• Creating a HTML sitemap and linking to it in the footer of each page, manually adding links between related pages using your keywords as anchor text and ensuring important pages are linked to in footer links and site sub-navigation

• Using pro SEO tools such as Majestic and SEMrush to generate a list of links from other sites to your web pages and creating permanent redirects for all the pages that have since changed URL to get ranking power from incoming links

• Using SEO tools to export lists of the links that point to your main competitors’ sites giving them high rankings, then sorting and prioritising the list so your team can request similar links to your own site in the future

6. Errors – All remaining technical SEO fixes, improvements and xml sitemap submission

• Implementing technical SEO fixes in the coding of your web pages or template files, reconfiguring website plugins to resolve duplicate content issues and other problems that were not resolved during the first 5 phases of your SEO campaign

• Reworking the initial fix-list to reflect all the now-fixed SEO issues and new SEO opportunities identified during the campaign – to enable your team to optimise new pages before they publish them in the future

• Creating a live xml sitemap and submitting it to Google Search Console. This ensures Google is informed every time you publish new pages or posts on your site, allowing it to crawl, index and rank pages you publish in the future