Research

Research Interests

Platform Business, Digital Strategy, Accelerators, Corporate Strategy, Technology Entrepreneurship

Publications

Academic Journals

Murthy, R. K., & Madhok, A. (2021). Overcoming the Early-stage Conundrum of Digital Platform Ecosystem Emergence: A Problem-Solving Perspective. Journal of Management Studies, 58(7). Article link.

Book Chapters

Murthy, Ramya K and Madhok, Anoop, Platform Scope and Value Creation in Digital Platforms. In C. Carmelo, F. Zhu and G. Dagnino (Eds.) Handbook of Research on Digital Strategy, Edward Elgar Publishing, 2023. Article link.

Case Study

Ramachandran, J., Murthy, R. K., and Garg, P. (2016). Indian Software Services Industry: The Changing Landscape. IMB Case No. IMB581. Harvard Business School Publishing. Article link.

Working Papers

Platform Scope Choices and Ecosystem Heterogeneity (with Madhok, A.)

Disentangling Impact of Platform Scope on Ecosystem Growth (with Lévesque, M. and Madhok, A.)

Examining the role of accelerator program design and venture business models in accelerators’ efficacy (with Das, T. and Lévesque, M.)

Platform Sponsors’ Alliances and Implications for Ecosystem Value (with Madhok. A.)

Business group configurations (with Manikandan, KS., Gopal, S., and Ramachandran, J.)

Media and Blogs

From who to what: Overcoming the conundrum of digital platform ecosystem emergence when no one knows who you are. (2021). JMS Management Insights. Article link.

Digital Technologies Fuelling The India Startup Story (2023). BusinessWorld. Article link.