real projects with real results
Search Engine Marketing via Google Ads Pay Per Click PPC
Portfolio for Ecommerce and Lead Generation projects
Freelancer Raluca A Rotaru
Ecommerce project "alpha" - ROAS>4 + scale strategy
Ecommerce account selling on international market, Shopify platform, retail fashion niche. Target was to keep ROAS over 4 and gradually scale by adding more countries into the sales picture.
Search + Shopping ads.
Target achieved.
Lead generation project "beta" - Cost/conversion < 40 strategy
Lead generation account selling on Romanian market, with a website not really optimized for mobile, hence focusing more on computer devices. Target was to keep cost/ conversion < 40 ron, and get as many leads as possible for the money.
B2B client.
Target achieved.
Ecommerce project "gamma" - ROAS>3.5 strategy
Shopping ads strategy with low budget on Romanian market, looking for sales in B2B, target was to keep the account with ROAS (return on ad spent) over 3.5.
Target achieved.
In case you liked our showcased projects and have one that you want to grow, don`t be a stranger.
Let`s at least have a call and talk about it !
Lots of phone calls + email leads on project "omega"
We started this account from creation with no history of data. During the 4 months we worked with this client focused on Romanian market, we needed to generate as many phone calls to the business as possible, followed by email leads as well. First month it shows that CPC was higher but then after optimization it was kept under control for the rest of the time.
Retail B2C business in healthcare industry.
Strategy involved Search campaign and Display remarketing campaign.
Target achieved.
Building up towards the peak season sales on project "sigma"
Ecommerce store on the Singapore market. The plan was to gradually build up the account in order to have ROAS>3 and make the most of December month. CPC was high at first but then after optimization was kept under control till the end of period.
Retail B2C business.
Strategy involved Search and Shopping ads campaigns.
Target achieved.
Ecommerce store on the Singapore market. The plan was to gradually build up the account in order to have ROAS>3 and make the most of December month. CPC was high at first but then after optimization was kept under control till the end of period.
Retail B2C business.
Strategy involved Search and Shopping ads campaigns.
Target achieved.
Generating leads on project "delta" - steady increase
Following the implementation of a new Landing page for lead generation, we show a steady increase in the number of conversions generated over a period of 11 months while keeping the CPC under 3.
UK market, retail business.
In 11 months with around 1k budget per month we generated the constant amount of emails and phone calls to the client.
Target achieved.
Following the implementation of a new Landing page for lead generation, we show a steady increase in the number of conversions generated over a period of 11 months while keeping the CPC under 3.
UK market, retail business.
In 11 months with around 1k budget per month we generated the constant flow of emails & phone calls to the client.
Target achieved.
Capturing all the searches on project "yota"
Following the implementation of a new Landing page on a particular travel oriented niche, the target was to appear to all or as many searches on Google, coming from male users in many countries, on particular search terms (not brand name related :-))
Search impression share was kept over 90% while playing with the max CPC to keep it as low as possible. It shows that in second part of the period the max CPC was increased but this also increased the conversions produced. And we showed the ad to over 90% of the searches on those travel related specific terms.
ROAS 2 was a good result in this case as 1 contract had high value.
Target achieved.
If you got this far with the reading, don`t be a stranger.
Let`s at least have a call and talk about YOUR project !