Introduction:
Good [morning/afternoon], everyone!
My name is Rajib, and I am a professional Digital Marketer and Social Media Manager with 3-4 years of experience. I am excited to be here today to share my role and contributions to Yaeli Fine Art, a high-end Judaica brand that combines luxury and tradition with modern design. I specialize in building and executing digital marketing strategies that drive engagement and growth across various platforms.
1. Social Media & Content Creation:
One of my primary responsibilities is managing the posting schedule across multiple platforms, including Instagram, Facebook, and YouTube Shorts. I ensure that content is posted consistently and resonates with our audience.
Daily Content Creation: I create Reels, Stories, and other engaging content for Instagram. Additionally, I repurpose podcast videos and other existing content for YouTube Shorts and TikTok to expand our reach and visibility.
Promotional Graphics: I design eye-catching promotional graphics using Canva, focusing on showcasing different products each week. This keeps our content fresh and aligned with current promotions.
Brand Consistency: I maintain a cohesive and visually appealing brand presence across all our social media channels, ensuring we reflect Yaeli Fine Art's unique aesthetic and values.
Why it Matters:
The social media strategy I implement helps engage current followers, attract new audiences, and build a strong, consistent brand presence online.
2. Email & SMS Marketing Campaigns:
I plan, create, and execute email and SMS marketing campaigns that are designed to drive sales and promote special offers, product launches, and seasonal campaigns.
Campaign Strategy: I ensure that each campaign is tailored to our audience, with a focus on driving conversions.
Performance Analysis: I regularly analyze campaign data to assess performance, using insights to improve and optimize future marketing efforts.
Why it Matters:
Email and SMS campaigns allow us to stay connected with our customers, nurture leads, and promote new products directly to their inbox or mobile device.
3. Influencer Marketing & Partnerships:
I lead influencer marketing campaigns to build brand awareness, particularly around key holidays and special promotions.
Influencer Management: I work closely with our curated list of influencers and continuously research new potential influencers who align with our brand's mission.
Campaign Coordination: I oversee influencer content creation, ensuring that it aligns with our messaging and goals while tracking performance and optimizing for future campaigns.
Why it Matters:
Influencers play a key role in amplifying our brand message and connecting with audiences in an authentic, relatable way. Their reach helps us tap into new customer bases.
4. Shopify & Web Support:
I assist with Shopify backend tasks, ensuring that the online store remains updated and operational.
Product Uploads: I manage new product uploads and ensure product collections are properly organized for a seamless shopping experience.
Website Troubleshooting: I address minor website issues promptly to ensure everything runs smoothly for customers.
Why it Matters:
A smooth and functional Shopify experience enhances our customers’ shopping journey, leading to higher conversion rates and customer satisfaction.
5. Office Management & Support:
Along with my digital marketing responsibilities, I provide general office management support.
Office Organization: I help maintain a well-organized office environment, including ordering necessary supplies and assisting with any other administrative tasks as needed.
Why it Matters:
Efficient office management ensures that the team can work without unnecessary disruptions, allowing everyone to focus on their tasks.
6. Podcast & Filming Assistance:
I assist with the filming of the Yaeli Fine Art podcast and other related content. This includes ensuring high-quality audio and video for our audience.
Why it Matters:
The podcast helps us connect with our audience on a deeper level by sharing our story, products, and unique brand perspective.
3-4 years of experience in digital marketing and social media management.
Proficient in Canva, Instagram, Facebook, TikTok, YouTube, and email/SMS marketing tools.
Experienced in influencer marketing and campaign management.
Basic knowledge of Shopify and an eagerness to continue learning.
Strong organizational skills and the ability to juggle multiple tasks.
Creative, detail-oriented, and deadline-driven.
Familiarity with Hebrew language and Jewish holidays is a plus, but not required.
Excellent communication skills and a team-oriented attitude.
Yaeli Fine Art is a high-end direct-to-consumer (DTC) Judaica brand that specializes in luxury Jewish home decor, art, and fine craftsmanship. We pride ourselves on offering a curated selection of products that celebrate Jewish traditions while embracing modern design.
As a women-owned business, we strive to deliver a personalized and exceptional experience for our customers. I am excited to contribute to the growth of this unique brand through creative and impactful digital marketing strategies.
I am enthusiastic about being part of Yaeli Fine Art and helping elevate our brand through strategic marketing, content creation, and influencer partnerships. I look forward to continuing to contribute to the success of our business and collaborating with the team to achieve our goals.
Thank you for your time and attention!