Ogilvy has created a new logo and a multimedia ad campaign titled 'Jaane Kya Dikh Jaaye' for Rajasthan Tourism, for which Rajasthan Government has earmarked over Rs 100 crore. The campaign marks the state's return to tourism marketing after 25 years

Despite some of the best tourist attractions, the state's lack of tourism marketing over the last quarter of a century as compared to its neighbouring states, has resulted in a sharp dip in the number of international tourists (its share has fallen from 33 per cent of international travellers to 20 per cent), as well as domestic tourists (the state gets half of Madhya Pradesh's 63 million domestic tourists). This is not only a missed opportunity in terms of attracting international tourists, but for economic growth as well.


Rajasthan Tourism Video Song Download


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In 2016, a thoughtful initiative was taken by the Rajasthan tourism under the government of CM Vasundhara Raje of clearing all the myths about Rajasthan and reflecting the grandeur of the state via several videos portraying the real Rajasthan.

Translation:The land is wearing anklets,The sky is wearing bangles,The clouds in a happy frenzy have taken different shapes,The beautiful revolving and rotund earth..Rajasthan Tourism Ad VideoThe Rajasthan tourism ad was surely a super hit which raised the tourism count in the state from 35 million to 50 million by 2018, which must be credited to the idea of the tourism ads.

BJP governments across states have been very actively promoting tourism ( domestic & International ), making this industry grow manifolds in past decade. It was no surprise that Mrs. Raje was looking to change the face of Rajasthan Tourism. This led to a partnership with Ogilvy & Mather, to change the way people look at Rajasthan.

What attracted most of the folks is the enticing folk song fused with western beats & sung in different styles. The Kesariya Balam song has remained the feature of Rajasthani Welcome but this tune is also signifying the young Rajasthan, the new age Rajasthan!

In an effort to support heritage education and cultural enterprises, an ecosystem is being developed through capacity building and facilitating direct market linkages for the folk artists and craftspersons by Chief Minister Ashok Gehlot led Rajasthan government. Songs of Langas, Manganiyars, Mirs, Kalbelia song and dance, Puppetry, Pottery, Handloom, Durrie, Jutti, Kasidakari embroidery, Applique work, and other crafts that were once part of the day-to-day life of local folks have now become limited to few families that carry on the tradition. These art forms, however, charm the visitors as much as the royal palaces and majestic forts. The UNESCO and Rajasthan Tourism collaboration envisions to promote these arts on a global platform and connect the artists with admirers of their work, the Tourism Department said in a statement.

The development of cultural tourism hubs also ensures due recognition of the art and artists, thus helping to establish their social identity and garner respect. It assures a new lease of life and develops new business for the durrie weavers of Salawas in Jodhpur, jutti and kasidakari artists of Patodi in Barmer, potters of Pokhran in Jaisalmer and Sangsani in Jodhpur.

In the villages, the tourist will be showcased the manufacturing of local handicraft products that have been in great demand in the international market. Similarly, the music villages of Barnawa Jageer and Sheo tehsil in Barmer, Barna, Janra, Hamira in Jaisalmer, Phalodi region in Jodhpur, and Pugal in Bikaner offer visitors an experience of desert tunes of Rajasthan. Chopsani in Jodhpur with its Kalbelia song, dance, and craft and Bikaner with its painting like Usta Art and weaving traditions at Napasar certainly add to the enriching cultural experience of the desert in the western part of Rajasthan.

The superb song with each video just adds to the overall coolness of the videos. Indeed, the lack of elephants and camels and all other props that are usually associated with Rajasthan are what make these videos so great to watch. After all, who wants to see the tired cliches rehashed one more time? Well done, Rajasthan Tourism.

A project of Rajasthan Tourism implemented with UNESCO, is unleashing the potential of Rajasthan's intangible cultural heritage. Adopting the 'Art of Life' methodology for strengthening cultural tourism in western Rajasthan, 10 cultural tourism hubs are being developed in the districts of Jaisalmer, Jodhpur, Bikaner, and Barmer.

Songs of Langas, Manganiyars, Mirs, Kalbelia song and dance, puppetry, pottery, handloom, durrie, jutti, kasidakari embroidery, applique work, and other crafts that were once part of day to day life of local folks have now become limited to few families that carry on the tradition. These artforms, however, charm the visitors as much as the royal palaces and majestic forts. The UNESCO and Rajasthan Tourism collaboration envisions to promote these arts on a global platform and connect the artists with admirers of their work.

Under the ambit of cultural tourism, the art for life links culture with skilling, enterprises and economic development. The selected sites are close to famous tourist sites and other attractions in nearby areas and by developing these artist clusters the nearby tourist circuits will offer a different experience to the visitors.

The development of cultural tourism hubs also ensures due recognition of the art and artists, thus helping to establish their social identity and garner respect. It assures a new lease of life and develop new business for the dhurrie weavers of Salawas in Jodhpur, jutti and kasidakari artists of Patodi in Barmer, potters of Pokhran in Jaisalmer & Sangsani in Jodhpur.

In the villages, tourists will be able to witness the making of local handicraft products that have been in great demand in the international market. Similarly, the music villages of Barnawa Jageer and Sheo tehsil in Barmer, Barna, Janra, Hamira in Jaisalmer, Phalodi region in Jodhpur and Pugal in Bikaner offer visitors an experience of desert tunes of Rajasthan. Chopsani in Jodhpur with its Kalbelia song, dance and craft and Bikaner with its painting like Usta Art and weaving traditions at Napasar certainly add to the enriching cultural experience of the desert in western Rajasthan.

Rajasthan- the land of royalty is a glittering jewel set in the golden sands of a barren deserts landscape. The light that reflects off the golden sands engulfs a land renowned for its vibrant colors, people in bright clothes and beautiful jewellery, living in cities dotted and dominated by towering forts and palace that rise from the sands like mirage.


The brightness of its life, the legends of its heroism and romance are all captured in the vibrant and evocative music of this desert land.The richness and diversity of Rajasthani music comes from its old and undisturbed tradition.Music which is rich evocative heroic plaintive and joyful governs all aspects of Rajasthani lives. The voices both male and female are strong and powerful. The numerous songs sang by the women reflect the various feminine moods and strong family ties that govern their lives.

Splendid moonsoon of Rajasthan call for special songs without which no celebration is complete.


Men and women of Rajasthan sing devotional as well as festive songs. Songs by the saint-poets like Kabir, Meera and Malookdas are part of the folk repertoire. They are sung all night during the raatjagas (all night soirees spent singing devotional songs) which are held as thanks giving to a particular deity. The resonant singing of the Rajasthani folk is accompanied by music from simple instruments like the Baara and Algoza, that usally give a beat or a drone to offset the poetry. 

Fairs and festivals bring an even greater riot of colour and music into lives of these desert people .Holi the festival of colours,brings forth the joyous,lively rhythms of the change and dhamal songs Marriage ,childbirth ,the visit of the son-in-law, all call for song and music. Even children have their own special songs called the saanjhi and the Ghulda. Favorites that are sung at all times are the Panihari, Eendoni, the famous Kurjan Digipuri-ka-raja and the Rasiya songs of the Braj region. 

The hard life of the desert dwellers made them seek means of making life more pleasant by developing their artistic talents. There are many traditional communities who are professional performers and their skills are handed down from generation to generation. The Bhat and Charans are bards, who could inspire the Rajput warriors with accounts of heroic deeds by whipping up patriotic flavor or even ridiculing the royal families with their satire.


The wandering balladeers, like the Bhopas who sing about the Marwar folk hero-Pabuji, travel from village with their phad painting and rawan hattha entertaining people with their ballad. There are many singing communities in Rajasthan known as the Dholis.. Also known by other names like Mirasis, Dhadhis, L angas, Manganiyars, Kalbelias, Jogis, Sargaras, Kamads, Nayaks or Thotis and the Bawaris. 

Today their music can be heard all over the state and is popular even on the national & international circuits. The best flavor of this rich artistic talent can be savored during various fairs & festivals of the state, especially during the Desert Festivals (Jan-Feb), the Pushkar Fair (Oct-Nov), the Marwar Festival (Sept-Oct) and the Camel Festival (Jan-Feb). 17dc91bb1f

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