Research

Working Papers

“Rebranding and the Behaviors of Content Creators: A Study of Twitch Prime Becoming Prime Gaming” - Rahul Suhag and Rajdeep Grewal

“Monetary and Non-Monetary Promotions for Entrepreneurial Buyers” - Rahul Suhag and Rajdeep Grewal

• Randomized-controlled trial with small firms

• Conference Presentations: ISBM Conference 2022, Marketing Science Conference 2023

“Prominent Employee Sociopolitical Activism: Construct and Study of Cable News Media Personalities” with Rajdeep Grewal and Frank Germann

• Won the best DEI paper award at Haring Symposium 2023, Indiana University

• Conference Presentations: DEI Marketing Science Conference 2023, Haring Symposium 2023, Winter AMA 2023, Marketing Science Conference 2022

"Social Heart and Business Sense: Translating Corporate Social Responsibility (CSR) into Gross Margin Premium per Mandatory CSR Law in India" with S Arunachalam, Hariom Manchiraju, and Praveen K Kopalle

• Status: Forthcoming at Production and Operations Management

Work in Progress

“A Dynamic Model of Live Streamers’ Strategic Choices and their Associated Consequences” with Rajdeep Grewal

• Status: Data Analysis stage

“Boosting the Growth of Early-Stage Ventures through Market-Driven Interventions in the Czech Republic” with Stephen J. Anderson, Francisco Campos, Mariana Pereira-López, and Chiara Spina

• Randomized-controlled trial with early-stage ventures

• Partners: World Bank, European Union, Government of the Czech Republic (Ostrava)

• Status: funding secured (multimillion-dollar project); pilot completed

“Creating Ecosystems for Innovation in a Post-Coal Region: The Role of AI in Stimulating Business Learning and Linkages” with Stephen J. Anderson, Leonardo Iacovone, Mariana Pereira-López, Andreas Menzel, and Florian Münch

• Randomized-controlled trial with early-stage ventures

• Partners: World Bank, European Union, Government of the Czech Republic (Usti)

• Status: funding secured (multimillion-dollar project); pilot completed