Research

Published Papers

Arunachalam, S., Hariom Manchiraju, Rahul Suhag, and Praveen K. Kopalle (2025) “Social Heart and Business Sense: Translating Corporate Social Responsibility into Gross Margin Premium per Mandatory Corporate Social Responsibility Law in India” Production and Operations Management.

Working Papers

“Rebranding and the Behaviors of Content Creators: A Study of Twitch Prime Becoming Prime Gaming” - Rahul Suhag and Rajdeep Grewal

“Monetary and Non-Monetary Promotions for Entrepreneurial Buyers” - Rahul Suhag and Rajdeep Grewal

• Randomized-controlled trial with small firms

• Conference Presentations: ISBM Conference 2022, Marketing Science Conference 2023

“Prominent Employee Sociopolitical Activism: Construct and Study of Cable News Media Personalities” with Rajdeep Grewal and Frank Germann

• Won the best DEI paper award at Haring Symposium 2023, Indiana University

• Conference Presentations: DEI Marketing Science Conference 2023, Haring Symposium 2023, Winter AMA 2023, Marketing Science Conference 2022

Work in Progress

“A Dynamic Model of Live Streamers’ Strategic Choices and their Associated Consequences” with Rajdeep Grewal

• Status: Data Analysis stage

“Boosting the Growth of Early-Stage Ventures through Market-Driven Interventions in the Czech Republic” with Stephen J. Anderson, Francisco Campos, Mariana Pereira-López, and Chiara Spina

• Randomized-controlled trial with early-stage ventures

• Partners: World Bank, European Union, Government of the Czech Republic (Ostrava)

• Status: funding secured (multimillion-dollar project); pilot completed

“Creating Ecosystems for Innovation in a Post-Coal Region: The Role of AI in Stimulating Business Learning and Linkages” with Stephen J. Anderson, Leonardo Iacovone, Mariana Pereira-López, Andreas Menzel, and Florian Münch

• Randomized-controlled trial with early-stage ventures

• Partners: World Bank, European Union, Government of the Czech Republic (Usti)

• Status: funding secured (multimillion-dollar project); pilot completed