Rahul Roy

About

I am an academic researcher in energy, sustainability, and digital platforms. I obtained my Ph.D. in Business Administration, specializing in Operations, from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, where I was the Harvey Wagner OM Scholar in Operations and was jointly advised by  Profs. Nur Sunar and Jayashankar M. Swaminathan. 

My research lies at the intersection of technology, energy, and sustainability, with a focus on system design and operations in data-rich, digitally mediated, and energy-intensive environments. I primarily use empirical methods—drawing on machine learning, econometrics, and causal inference—to study emerging energy technologies, such as online solar marketplaces and EV smart charging, and examine how they can be improved, better operated, and more effectively implemented in real-world settings. Specifically, I study how these systems function in practice, particularly in relation to user behavior, market design, and broader social and climate goals. 

News

• I will be joining IE Business School as a tenure-track Assistant Professor of Operations and Business Analytics, starting September 2026.

• I graduated with my Ph.D. in Business Administration, specializing in Operations, from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill in May 2026.