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My Work with Meta Ads: Targeted, Tested, and Optimized
In my Meta marketing projects, I’ve handled the full funnel of campaign management—from strategic planning to technical implementation and performance optimization. My core responsibilities and expertise include:
Pixel & Conversion API Setup:
Implemented and managed Facebook Pixel and Conversion API for accurate tracking of user behavior, especially after iOS 14.5+ updates. This ensured reliable data flow for better audience targeting and conversion attribution.Ad Campaign Management:
Created and optimized campaigns across Facebook and Instagram, including Traffic, Engagement, Leads, and Sales objectives. Managed budgets, A/B testing, and creative assets to maximize ROI.Conversion Tracking & Optimization:
Set up custom events and standard events to track key actions (Add to Cart, Purchase, Form Submissions). Used the data to refine audiences, optimize for high-value actions, and scale top-performing ad sets.Performance Monitoring:
Utilized Meta Ads Manager and GA4 to analyze metrics such as ROAS, CTR, CPC, and Conversion Rate. Based on insights, I regularly optimized creatives, copy, targeting, and funnel steps to improve performance.
I have extensive experience managing and growing multiple online business pages across industries such as beauty, fashion, skincare, and education. My role involved both strategic and hands-on management of brand presence, audience engagement, and sales performance on platforms like Facebook, Instagram, and TikTok.
I have extensive experience managing and growing multiple online business pages across industries such as beauty, fashion, skincare, and education. My role involved both strategic and hands-on management of brand presence, audience engagement, and sales performance on platforms like Facebook, Instagram, and TikTok.
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