User Experience Design Specialist

Work experience

Specialist UX Design at UST Global

• Amazon AWS Fintech: Led the design and development of fintech products for Amazon AWS, managing the end-to-end UX design process, including UX audits, prototypes, information architecture, and user flows. Delivered impactful product designs and UX audits that significantly enhanced user experience of product functionality, driving higher user satisfaction and adoption rates.

• Dell Digital: Collaborated with Dell's AI/ML product team to create innovative legal security products, conducting extensive market research, user interviews, synthesizing, user journeys, prototypes, and UX audits.

Products Designer 2 at Cisco

• Directed the design and feature development of the Cisco Spaces Dashboard, delivering innovative solutions that improved user engagement and reduced user errors.

• Provided comprehensive support to product engineering teams by creating over 100 detailed UX documentation sets, 50+ App onboarding flows, Captive portals for Cisco ‘s customer and 100+ information architectures created for entire Product engineering, customer support team’s backend process, customers, and Products.

• Ensured high-quality design outcomes through meticulous UX specifications, product architectures, design QA, and graphical assets, leading to an increase in development efficiency.

• Collaborated with Product Management leaders to develop effective PPT flows, mockups, portals, open roaming flows, prototypes, app onboarding processes, and sales documentation, enhancing product presentations and user onboarding experiences, resulting in an increase in user adoption rates.

UI/UX Designer, Products at July Systems

Significantly enhanced product functionality and features through collaborative development efforts, improving user satisfaction by 35%. 

• Assisted the product engineering team in creating over 150 comprehensive product documentation sets and designing 200+ Captive Portal Design and Development.

• Developed and deployed comprehensive design documentation, including 100+ mockups, prototypes, flows, portals, wireframes, user interfaces, product architectures, sequence diagrams, UI assets, CSS, and brand guidelines.

• Designed and deployed customer acquisition solutions for high-profile clients such as GM, Shell, MAF, Sears, Westfield, Chelsea FC, Intu Digital, ABI, and Yankees, resulting in a 40% increase in client acquisition rates.

• Led product development projects for WiFi MX, WiFi Beacons, App Builders, EMSP, and Wi-Fi MX Studio, including building portals, mobile sites, and presale demos that attracted 30% more customers.

• As a core product sales specialist, designed and developed over 200 pre-sales and services for Cisco and other notable clients like IHG, MAF, Westfield, FNB, NFL (UK), NBA, Javits Center, Atlantis, NRF, and Yankees, contributing to a 25% increase in sales conversions.