Play Trend
Privacy Policy
Privacy Policy
Play Trend
Privacy Policy
Background
The privacy of your personal and non-personal information is afforded the highest level of importance by Play Trend.
We will strictly comply with all relevant legislative requirements, and, in the event of any inconsistency, the legislative requirements will override the provisions of this document.
We reserve the right to amend our Privacy Policy at any time without notice to you, and such amendments will take effect from the date of issue on our website.
If you are a minor at law (which usually means you are aged under 18 in countries including Australia,UK and the United States, though this age may vary depending on where you are located), you must get your parent or guardian’s permission before providing us with any personal information. We may collect Non-Personal Information, such as a device ID or other persistent identifier linked to the device or computer, which may be used by a child to play our Websites/Apps.
Collection of Information
We will only collect information Personal and non-personal where it is reasonably necessary to do so for the conduct of our business. Any collection of personal information by us will be fair and lawful and will not be intrusive.
We may collect information regarding your use of our software, applications and/or services, including information about the duration of your use, the features you use and your interactions with other users of the software, applications and/or services.
We may collect information regarding the device you use to access the software, applications and/or services, including (where applicable) its model, operating system, screen resolution and other technical information.
We may collect any Personal Information that you disclose when you choose to send a message to another user or defined group of users through our message, chat, post or other in-game function as well as the necessary Personal Information of the user(s) you are contacting, in order to facilitate the communication. (We will never collect any information sent outside of the functionality of our Websites/Apps, including through emails or text messages).
We collect personal information that you provide directly to us such as at the time of account creation, managing your profile, marketing communication, using any interactive and engaging feature of our service, promotional survey, communication with our customer support team otherwise communicate with us. Your personal information may include your name, email id, password, postal address, photographs, comments and posts on our forum, messages between different users and any other personal and contact information that you may choose to provide.
We may collect and use your Personal Information or Non-Personal Information such as a device ID when you decide to enable push notifications in order to send push notifications to your device.
We may collect your Personal Information that you may disclose during the use of public forums, comment section, or chat function.
We collect information when you make a purchase through our Apps, we will collect your credit card information and other billing information.
If you choose to submit your Personal Information to us for any other reason in any other form, we will collect such Personal Information and use it for the purposes for which you submitted it.
We will not collect any Personal Information from you simply by virtue of your visiting our Website; we only collect it if you choose to submit it to us. We do, however, collect Non-Personal Information such as device IDs, IP addresses and other persistent identifiers, as well as Usage Data, whenever you use our Website/Apps. Such Non-Personal Information is not combined with Personal Information unless you choose to submit Personal Information to us.
Use and Disclosure of Information
In general, we will not use or disclose personal information about you otherwise than for the purpose of providing or offering goods and services to you, for any other purpose that you may reasonably expect, for any other purpose authorized by law, or for any other purposes disclosed to or authorized by you. This may include disclosures to organizations that provide us with professional advice, such as solicitors, accountants and business advisors.
It may be necessary for the information to be disclosed to other organizations in the course of our provision of services, or for the conduct of our business. These other organizations may include other parties involved in the provision of services to you, our business partners involved in the software, applications and/or services we provide to you, and other organizations providing services to us, such as payment processors or hosting services. We direct all such organizations to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on our behalf or to us.
We may use your personal information to provide you with any goods, services, or functionality you have requested; to respond to any inquiries you have made through our customer service features, to send you newsletters, promotions or marketing materials. We will provide you with the opportunity to opt out of receiving such materials in the future. You may also opt out of receiving such materials at any time in accordance with the instructions provided in this Privacy Policy.
Non-Personal Information may be used by us for administrative, analytical, statistics compilation, research, optimization, security and other purposes. Specifically, we may use your Non-Personal Information to respond to customer service inquiries and to protect against cheating, crime or fraud or for other security reasons and for providing you advertising that better suits your interests. We may collect your Non-Personal information to track your use of our Websites/Apps to help us learn more about your gaming activities and understand your preferences and tendencies so that we can personalize your experience, provide you with in-game offers and notifications that are tailored to you, and otherwise enhance your gaming experience.
We may provide aggregated or anonymous information to third parties for the purposes of developing and delivering targeted advertising. We will not share your personal information with such third parties without your consent.
We may use information held about you to verify your compliance with any terms and conditions that may apply to the use of our software, applications and/or services.
The precise information required to be provided will vary depending on the circumstances requiring disclosure of that information.
Any personal information submitted to us online, including via the software and/or services, may need to be processed by a third party. By submitting personal information online or via the software and/or services, you consent to the disclosure of that information to a third party, who may be located overseas, for the sole purpose of processing the submitted information.
Below are provider names of some of the third party analytics and advertising services we use. Please see the links below to learn more about the privacy policy of our third-party service providers.
Admob: https://www.google.com/policies/privacy
Unity Ads: https://unity3d.com/legal/privacy-policy
Chartboost: https://answers.chartboost.com/hc/en-us/articles/200780269-Privacy-Policy
Google Analytics: https://www.google.com/intl/en/policies/privacy/
Firebase: https://www.google.com/policies/privacy/
Game Analytics: http://www.gameanalytics.com/privacy
AppLovin: https://www.applovin.com/privacy
Adcolony: http://www.adcolony.com/privacy-policy/
Advertising
By using our Website/Apps, you may be offered advertising content. We or the ad networks we use may utilize ad-serving technologies that use cookies, beacons, tracking pixels and other technologies that are placed within the ads and allow us or our networks to collect Non-Personal Information. Non-Personal Information such as age and gender may be used to ensure that appropriate advertising is offered to you. Usage Data and Non-Personal Information such as advertising identifiers may be used to determine how many clicks an ad received, to measure the effectiveness of ad campaigns, to determine the proper amount of repeat views of a given ad, and/or to deliver ads that best relate to your interests. Depending on your device and its operating system, you may be able to choose to prevent your device's ad identifier being used for interest-based advertising or reset your device's ad identifier by changing the settings of your device.
Transfer of Information Overseas
You expressly agree that we may transfer and store your information on servers and equipment located in any territory, including, without limitation, Australia, UK and the United States of America etc.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping
We may use the information to improve our products and services.
Security
We are committed to ensuring that your information is secure. In order to prevent any misuse, theft, loss, alteration, destruction, unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
For better user experience, we may get the following information
Demographic information such as location, preferences and interests for Remarketing purposes
Your public information if social media is used in the app.
App Usage Data and User Behaviour
Links to other websites
Our game may contain advertising and links to other websites or games. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
We will not sell, distribute or lease your personal information to third parties, except in the delivery of this game, unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting.