All Archetypes

Innocent

  • Motto: Free to be you and me

  • Core desire: to get to paradise

  • Goal: to be happy

  • Greatest fear: to be punished for doing something bad or wrong

  • Strategy: to do things right

  • Weakness: boring for all their naive innocence

  • Talent: faith and optimism

  • The Innocent is also known as: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.


Everyman

  • Motto: All men and women are created equal

  • Core Desire: connecting with others

  • Goal: to belong

  • Greatest fear: to be left out or to stand out from the crowd

  • Strategy: develop ordinary solid virtues, be down to earth, the common touch

  • Weakness: losing one’s own self in an effort to blend in or for the sake of superficial relationships

  • Talent: realism, empathy, lack of pretense

  • The Everyman is also known as: The good old boy, regular guy/girl, the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority.


Hero

  • Motto: Where there’s a will, there’s a way

  • Core desire: to prove one’s worth through courageous acts

  • Goal: expert mastery in a way that improves the world

  • Greatest fear: weakness, vulnerability, being a “chicken”

  • Strategy: to be as strong and competent as possible

  • Weakness: arrogance, always needing another battle to fight

  • Talent: competence and courage

  • The Hero is also known as: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player.

Caregiver

  • Motto: Love your neighbour as yourself

  • Core desire: to protect and care for others

  • Goal: to help others

  • Greatest fear: selfishness and ingratitude

  • Strategy: doing things for others

  • Weakness: martyrdom and being exploited

  • Talent: compassion, generosity

  • The Caregiver is also known as: The saint, altruist, parent, helper, supporter.


Explorer

  • Motto: Don’t fence me in

  • Core desire: the freedom to find out who you are through exploring the world

  • Goal: to experience a better, more authentic, more fulfilling life

  • Biggest fear: getting trapped, conformity, and inner emptiness

  • Strategy: journey, seeking out and experiencing new things, escape from boredom

  • Weakness: aimless wandering, becoming a misfit

  • Talent: autonomy, ambition, being true to one’s soul

  • The Explorer is also known as: The seeker, iconoclast, wanderer, individualist, pilgrim.

Rebel

  • Motto: Rules are made to be broken

  • Core desire: revenge or revolution

  • Goal: to overturn what isn’t working

  • Greatest fear: to be powerless or ineffectual

  • Strategy: disrupt, destroy, or shock

  • Weakness: crossing over to the dark side, crime

  • Talent: outrageousness, radical freedom

  • The Rebel is also known as: The rebel, revolutionary, wild man, the misfit, or iconoclast.


Lover

  • Motto: You’re the only one

  • Core desire: intimacy and experience

  • Goal: being in a relationship with the people, work and surroundings they love

  • Greatest fear: being alone, a wallflower, unwanted, unloved

  • Strategy: to become more and more physically and emotionally attractive

  • Weakness: outward-directed desire to please others at risk of losing own identity

  • Talent: passion, gratitude, appreciation, and commitment

  • The Lover is also known as: The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder.

Creator

  • Motto: If you can imagine it, it can be done

  • Core desire: to create things of enduring value

  • Goal: to realize a vision

  • Greatest fear: mediocre vision or execution

  • Strategy: develop artistic control and skill

  • Task: to create culture, express own vision

  • Weakness: perfectionism, bad solutions

  • Talent: creativity and imagination

  • The Creator is also known as: The artist, inventor, innovator, musician, writer or dreamer.


Jester

  • Motto: You only live once

  • Core desire: to live in the moment with full enjoyment

  • Goal: to have a great time and lighten up the world

  • Greatest fear: being bored or boring others

  • Strategy: play, make jokes, be funny

  • Weakness: frivolity, wasting time

  • Talent: joy

  • The Jester is also known as: The fool, trickster, joker, practical joker or comedian.


Sage

  • Motto: The truth will set you free

  • Core desire: to find the truth.

  • Goal: to use intelligence and analysis to understand the world.

  • Biggest fear: being duped, misled—or ignorance.

  • Strategy: seeking out information and knowledge; self-reflection and understanding thought processes.

  • Weakness: can study details forever and never act.

  • Talent: wisdom, intelligence.

  • The Sage is also known as: The expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative.


Magician

  • Motto: I make things happen.

  • Core desire: understanding the fundamental laws of the universe

  • Goal: to make dreams come true

  • Greatest fear: unintended negative consequences

  • Strategy: develop a vision and live by it

  • Weakness: becoming manipulative

  • Talent: finding win-win solutions

  • The Magician is also known as:The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man.


Ruler

  • Motto: Power isn’t everything, it’s the only thing.

  • Core desire: control

  • Goal: create a prosperous, successful family or community

  • Strategy: exercise power

  • Greatest fear: chaos, being overthrown

  • Weakness: being authoritarian, unable to delegate

  • Talent: responsibility, leadership

  • The Ruler is also known as: The boss, leader, aristocrat, king, queen, politician, role model, manager or administrator.