Google stacking is often used a term for a strategy that involves building a Google Stack which is a collection of branded Google entities or cloud apps like Google Docs, Sheets, Forms, and Slides. These files containing company information (branded to the company or entity) which is ‘stacked‘ on top of each other (so to speak) and made public, taking full advantage of the Google's highly authoritative properties and the greater ecosystem within Google Products.

Google Stacking is an effective SEO strategy that allows you to build backlinks on several Google platforms to other entity assets like the company’s website, social profiles and Google Business Profile listing. Any content you publish to a Google entity in the Google stack is indexed almost immediately by the bot.

Quick Guide with the main steps to building a Google Entity Stack:

1. Create a new Gmail or Google Workspace account to build/create the entities with

2. Create a new Google Drive folder and make it PUBLIC

3. Create a new Google sheet (in that drive folder create a blank spreadsheet and name the spreadsheet with your primary keyword and create 2 tabs on the spreadsheet one is “info/Index” and another one “Google Drive stack properties”

4. Complete the Google sheet with company information like the NAP (name, address, phone number), website URL, social media links, etc

5. Upload photos and images to a new Google Photos account - For Google Photos create an Album and name it on your targeted keyword.

6. Create a new Google Calendar. Google calendar will help us to locate any particular events or shop opening/closing time perfectly. Please follow the below screenshot to generate a Google calendar for your website.

7. Create a new Google MyMap. Go to google my map (https://www.google.com/maps/about/mymaps/) and sign in with your Google mail account. There create your own map and add Description and keyword as a title.

8. Create a new Google Draw account. Customize your phoot and share your website links in the Google Draw account.

9. Create a new Google Slides account and add new branded slides to a Google Slide presentation. Make it public. Always!

10. Create a new Google Site and embed all of your new Google entities into the new Google Site.

11. Add a few pages of content to the Google site that are relevant to the products/services you offer.

12. Embed these accounts or entities into your main Google Site! Publish!

Some very common questions around Google stacking are:

1. What are the benefits of google stacking?

2. What is an “Entity” from Google’s Perspective?

3. What is a Google Entity Stack and Why Build a Google Stack in the Google Cloud?

4. Why Are Google Entity Stacks Referred to as Google Drive Stacks or Google Cloud Stacks?

5. How can I use google stacking to improve my search results?

For answers to all of these questions please reference this comprehensive resource at: https://quantumagency.io/white-label-seo/google-entity-stacks/