Business modelling refers to how the company structure the income from products and services to deliver a value-added and desirable product or service to the market. 

The companies value proposition summarizes why a consumer should buy a product or use a service. 

The product or delivery systems, method is designed with the pricing and funding of the service.

Income streams are as far as possible designed to create revolving income and building the company’s balance sheet and create wealth and cash flow to their shareholders.