Sour Milk Drink Market was valued at USD 12.3 Billion in 2022 and is projected to reach USD 18.6 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030.
Looking ahead, the period from 2023 to 2033 is expected to witness continued growth in the sour milk drink market. Factors such as the increasing prevalence of lactose intolerance have led to a demand for lactose-free and low-fat sour milk products. Additionally, the rise of plant-based diets has spurred innovation in dairy-free sour milk alternatives, such as those made from almond, coconut, or soy milk, expanding the market by appealing to consumers who avoid traditional dairy products.
However, challenges persist. For instance, China's dairy industry has faced an oversupply of milk due to falling birth rates and a sluggish economy, leading to decreased demand for dairy products. In 2022, China's per capita milk consumption dropped from 14.4 kg in 2021 to 12.4 kg. This surplus has resulted in lower milk prices, causing many dairy farms to shut down or reduce their herds. Despite these challenges, there is potential for future growth, particularly in products like cheese, as the industry adapts to changing consumer preferences.
In my personal experience, I've observed a growing interest among consumers in probiotic-rich beverages. Friends and family members have increasingly incorporated sour milk drinks into their diets, often opting for products that align with their health goals and dietary preferences. This anecdotal evidence aligns with broader market trends, suggesting a sustained demand for these beverages in the coming years.
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Between 2018 and 2022, the sour milk drink market experienced notable growth, driven by increasing consumer awareness of health benefits associated with fermented dairy products. Beverages like kefir, buttermilk, and drinking yogurt gained popularity due to their probiotic content, which supports digestive health. This period saw a surge in demand across various regions, with Europe and the Middle East leading in consumption. In 2022, Europe held a 32.52% market share, while the Middle East accounted for 41.79% of global sour milk drink sales.
According to Grand View Research, the global sour milk drinks market was valued at USD 7.12 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2030. This growth is attributed to the rising focus on health and wellness, with consumers seeking functional foods that offer specific health benefits. The convenience of ready-to-drink formats and the introduction of innovative flavors have also contributed to the market's expansion.
Groupe Danone
Lifeway Foods
Amul Dairy
Parag Milk Foods
The Hain Celestial Group
Sassy Lassi
Fresh Made Dairy
Nourish Kefir
Best of Farms
Babushka Kefir
Valio Eesti AS
Moringa Milk Industry
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Sour Milk Drink Market
Supermarket
Grocery Store
Other
Based on Types the Market is categorized into Below types that held the largest Sour Milk Drink market share In 2023.
Kefir
Lassi
Doogh
Ayran
Other
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Sour Milk Drink Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Sour Milk Drink Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Sour Milk Drink Market, By Type
6. Global Sour Milk Drink Market, By Application
7. Global Sour Milk Drink Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Sour Milk Drink Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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