Privacy Policy for Puregirl

Effective Date: 25th April 2025

Introduction
Welcome to Puregirl! Your privacy is of utmost importance to us, and we are committed to safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your data when you use our app to browse or purchase quality wedding products such as lehengas, kurtis, gowns, and more at affordable prices.

By using our app, you consent to the collection and use of information as outlined in this Privacy Policy. Please read it carefully to understand how we handle your personal data.

1. Information We Collect

When you use Puregirl, we may collect the following types of personal information:

• Personal Identification Information: This includes details such as your name, email address, phone number, and shipping address to process your orders and provide customer support.
  
  

• Payment Information: We collect payment details, such as credit/debit card information, when you make a purchase through our app. (Note: Payment information is processed through secure third-party payment gateways.)
  
  

• Location Information: If you grant permission, we collect your location data to provide location-based services, such as calculating shipping costs or recommending products based on your location.
  
  

• Usage Data: This includes data such as how you use our app, which products you browse, purchase history, and app interaction data. This helps us improve user experience and offer tailored recommendations.
  
  

2. How We Use Your Information

The information we collect is used for various purposes, including:

• Order Processing: To fulfill your orders, process payments, and deliver products.
  
  

• Customer Support: To respond to your inquiries and provide assistance with returns, exchanges, or other issues.
  
  

• Personalization: To offer product recommendations based on your preferences and browsing history.
  
  

• Marketing: To send you promotional offers, updates about new products, and other marketing materials. You can opt out of marketing communications at any time.
  
  

• Improving the App: To analyze trends, improve app functionality, and enhance user experience.
  
  

3. How We Protect Your Information

We take the security of your personal information seriously and implement a variety of measures to protect it. These include:

• Encryption: Your payment information is encrypted using industry-standard protocols to ensure secure transactions.
  
  

• Access Control: Only authorized personnel have access to your personal data, and they are trained to handle it with care.
  
  

• Third-Party Security: We use secure third-party payment processors to handle financial transactions. However, we recommend reviewing their privacy policies to understand how they protect your information.
  
  

4. Data Sharing

We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

• Service Providers: We may share your information with trusted third-party companies that help us process payments, fulfill orders, and deliver products.
  
  

• Legal Compliance: We may disclose your information to comply with legal obligations, such as responding to subpoenas or court orders, or to protect our rights or safety.
  
  

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction.
  
  

5. Your Rights and Choices

As a user of Puregirl, you have the following rights regarding your personal data:

• Access: You can request to view the personal information we hold about you.
  
  

• Correction: You may update or correct your personal information at any time through your account settings or by contacting us.
  
  

• Deletion: You can request to delete your account and personal data by contacting us at support@puregirl.in.
  
  

• Opt-Out: You can opt-out of receiving marketing communications by following the unsubscribe link in any email or by contacting us directly.
  
  

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our app, analyze usage patterns, and personalize content. Cookies are small data files stored on your device that help us recognize you and improve the functionality of our services. You can control cookie settings through your device settings.

7. Children’s Privacy

Our app is not intended for use by children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 13, we will take steps to delete that information.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy in the app or by contacting you directly. The updated Privacy Policy will be effective as of the date indicated at the top of the page.

9. Contact Us

If you have any questions or concerns regarding this Privacy Policy, or if you wish to exercise your rights regarding your personal data, please contact us at:

Email: support@puregirl.in

We value your privacy and are here to assist you with any questions.