Business Expansion and Branding for TOP HO by Aneka Bumbu Masak 

Project Overview:
I successfully led the business expansion and branding strategy for TOP HO, a family-run seasoning business. The project involved rebranding, product innovation, and market expansion efforts that increased revenue and established the brand’s presence in local and international markets.

Key Responsibilities:

• Product Line Expansion: Introduced a wider range of products, including dry spices, herbal mixes, and wet seasoning pastes, catering to evolving consumer demands.

• Market Penetration: Expanded TOP HO’s distribution network to include prominent local stores while also establishing reseller partnerships in Surabaya and Sidoarjo.

Outcome:

• Established TOP HO as a well-known brand in the Surabaya region with a loyal customer base.

• Increased business visibility through successful partnerships and reseller relationships.

• Streamlined operations to support increased production demands, ensuring consistent product quality and supply.

This project demonstrates my ability to handle complex business operations, product development, and brand building in a competitive market.

Procurement System Development and Branding for HAKSA.ID

Project Overview:  

I was responsible for overseeing the procurement system development and branding strategy for HAKSA.ID, is a procurement company specializing in supplying uniforms, safety equipment, and various corporate needs. This project required the establishment of efficient supply chains, flexible payment systems, and robust digital marketing efforts to position HAKSA.ID is a leader in its industry.

Key Responsibilities:

• System Management Implementation: Developed a procurement management system that catered to client needs, including providing a range of products such as security uniforms, safety boots, and custom accessories for corporate clients.

• Vendor and Client Relations: Managed partnerships with key suppliers to ensure the seamless availability of products to establish long-term, recurring contracts.

• Digital and Conventional Marketing: Implemented a digital marketing strategy that leveraged social media platforms, the company website, and in-store promotions. This helped increase customer acquisition beyond Surabaya to other regions.

• Payment Flexibility: Introduced a delayed payment option for loyal customers, offering flexible financing solutions with a payment window of 14-30 days to accommodate business clients’ procurement cycles.

Outcome:

• Enhanced HAKSA.ID’s market reach increased its presence and established the company as a reliable partner for various corporate needs.

• Established a strong supply chain with dependable vendors, which resulted in quicker turnaround times for client orders.

• Boosted client satisfaction by offering competitive pricing, fast delivery, and flexible payment options, which drove repeat business and long-term partnerships.

This project demonstrates my ability to manage comprehensive procurement systems, build strategic business relationships, and implement effective marketing and payment strategies to drive business growth.