Audience

Target Audience

Dog Owners: Individuals who currently own dogs, ranging from first-time pet parents to experienced dog owners.

Age Range: Primarily 25–45 years old, digitally savvy and active on social media platforms.

Behavioral Traits:

• Highly engaged in pet care communities online.

• Actively seeking solutions to common dog behavior problems such as training, chewing, barking.

• Value quality, affordability, and convenience in pet products and services.

Location:

• Primarily located in urban and suburban areas with access to online shopping and delivery services.

Pain Points:

• Lack of time for consistent training.

• Frustration with dog behavior issues.

• Difficulty finding trustworthy, effective, and affordable training resources.

Psychographics:

• Motivated by a desire to provide their dogs with the best possible life.

• Interested in positive reinforcement and humane training methods.

  Buyer Personas