Eye Makeup Products Market size is estimated to be USD 16.8 Billion in 2024 and is expected to reach USD 24.1 Billion by 2033 at a CAGR of 5% from 2026 to 2033.
The global eye makeup products market was valued at approximately USD 14.5 billion in 2022, with a projected compound annual growth rate (CAGR) of 6.5% from 2023 to 2030. This market growth is primarily driven by increasing consumer demand for cosmetics, particularly eye makeup products like mascara, eyeliners, and eyeshadows. The rising trend of social media beauty influencers and makeup tutorials is also playing a significant role in the market expansion. The demand for cruelty free, organic, and vegan products is also contributing to the markets momentum, especially in regions where consumers are becoming more conscious about ingredient safety and environmental impact. In addition, the growing preference for long lasting and waterproof makeup products among consumers is anticipated to further fuel market growth in the coming years. Regionally, North America holds a significant market share in the eye makeup products industry, accounting for around 30% of the global market in 2022. This is followed closely by Europe, which captured about 28% of the market share in the same year. The Asia Pacific region is expected to witness the highest growth rate, with a CAGR of 7.2% during the forecast period, driven by the growing beauty consciousness in countries like China, India, and Japan. Additionally, the Middle East and Africa regions are also showing promising growth due to rising disposable incomes and increasing urbanization. The increasing number of international beauty brands entering these markets presents abundant opportunities for expansion in the eye makeup product segment.
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L’Oreal
Estee Lauder
LVMH
SHISEIDO
Amore Pacific
Chanel
Avon
Revlon
Mary Kay
Amway
Sisley
Elf
Kate
Coty
Kose
Carslan
Mariedalgar
Lansur
Maogeping
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Eye Makeup Products Market
Eye Shadows
Eyeliner
Mascaras
Eyebrow Products
Eye Primers
Liquid
Gel
Powder
Cream
Professional
Personal
Online Retailers
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies
Women
Men
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Eye Makeup Products Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Eye Makeup Products Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Eye Makeup Products Market, By Type
6. Global Eye Makeup Products Market, By Application
7. Global Eye Makeup Products Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Eye Makeup Products Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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