Us Video on Demand Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Video on Demand Market was valued at USD 50 Billion in 2022 and is projected to reach USD 100 Billion by 2030, growing at a CAGR of 10% from 2024 to 2030.
The US Video on Demand (VoD) market has undergone a remarkable transformation, evolving from a niche service to a dominant force in entertainment. This shift has redefined how Americans consume media, offering unparalleled convenience and a vast array of content choices.
In recent years, streaming platforms have become integral to daily life. Notably, YouTube has emerged as a leader, with TV now being the top platform for YouTube consumption in the U.S. Viewers watch over 1 billion hours of YouTube content on TVs daily. This trend underscores a significant shift towards streaming services as primary entertainment sources.
However, this convenience comes at a cost. The average bill for ad-free streaming plans has grown by 23% over the past two years, while ad-supported subscriptions have increased by 25%. Despite these rising expenses, consumers find it challenging to part ways with their favorite services. Research indicates that nearly half of those who cancel a streaming subscription resubscribe within a year, with 25% returning within three months and 34% within six months. This pattern highlights the compelling content and user experience these platforms provide.
Traditional media companies are also adapting to this digital surge. Networks like Fox are increasingly embracing influencers to connect with younger audiences, recognizing the changing dynamics of content consumption. This strategy aims to tap into new advertising revenue streams and engage viewers who prefer digital platforms over conventional TV.
From a personal perspective, the convenience of accessing diverse content on-demand has been transformative. The ability to watch shows and movies across various devices, tailored to individual schedules, offers a flexibility that traditional TV cannot match. This personalized viewing experience has become a staple in many households, reflecting the broader shift in media consumption habits.
As the VoD landscape continues to evolve, it's essential to consider the technological infrastructure supporting this growth. The demand for high-speed internet and efficient data transmission has led to advancements in network technologies. Notably, the "100 Gigabit Fiber Optic Transceiver Market" has seen significant growth, enabling faster and more reliable streaming experiences for consumers nationwide.
In summary, the US Video on Demand market is experiencing dynamic growth, driven by consumer demand for flexible, high-quality content. Both streaming giants and traditional media companies are continually adapting, ensuring that viewers have access to a rich and varied entertainment landscape.
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Fujitsu
ZTE
Huawei Technologies
Akamai Technologies
Avaya
Level 3 Communications
AT and T
Cisco
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Video on Demand Market
Movies
TV Shows
Documentaries
Sports
Children's Programming
Adult Content
Subscription-Based (SVOD)
Transaction-Based (TVOD)
Ad-Supported (AVOD)
Hybrid Models
Freemium Models
Streaming Services
Downloadable Content
Live Video Streaming
Hybrid Delivery (Both Streaming and Download)
Children and Families
Young Adults
Adults (18-34 years)
Middle-Aged Adults (35-54 years)
Seniors (55+ years)
Urban Consumers
Suburban Consumers
Rural Consumers
Mobile Consumers (On-the-go access)
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Video on Demand Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Video on Demand Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Video on Demand Market, By Type
6. Global Video on Demand Market, By Application
7. Global Video on Demand Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Video on Demand Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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