North America Plant Based Protein Supplements Market was valued at USD 1.8 Billion in 2022 and is projected to reach USD 3.1 Billion by 2030, growing at a CAGR of 7.8% from 2024 to 2030.
The North America plant-based protein supplements market is experiencing significant growth, driven by changing consumer preferences toward healthier, more sustainable alternatives to animal-based proteins. As more individuals embrace vegan, vegetarian, and flexitarian diets, demand for plant-based protein supplements has surged. This growing trend is seen not only in consumers but also in various industries like fitness, sports nutrition, food & beverage, and even beauty and personal care.
In the fitness industry, plant-based protein supplements are becoming a go-to option for individuals seeking muscle recovery, weight management, and overall wellness without the use of animal-derived ingredients. Studies show that plant-based proteins, such as pea, hemp, and rice, offer essential amino acids and are easily digestible, making them ideal for post-workout nutrition. Sports nutrition brands are actively expanding their portfolios to cater to this demand by offering protein powders, shakes, and bars that are plant-powered.
The food and beverage sector is also adapting to this surge in plant-based products. Manufacturers are introducing plant-based protein drinks, snacks, and ready-to-eat meals, capitalizing on the growing demand for clean-label, allergen-free, and sustainable options. Consumers are seeking not only health benefits but also environmental sustainability, as plant-based proteins typically have a smaller carbon footprint compared to animal-based options. This trend has also led to innovations in plant-based protein blends, which combine multiple sources to create well-rounded, complete protein profiles.
Moreover, the beauty and personal care industry is tapping into the potential of plant-based protein supplements. Ingredients like soy and hemp proteins are increasingly incorporated into skincare products for their nourishing and revitalizing properties, adding another dimension to the market's growth.
With an ever-expanding range of applications across multiple industries, the North America plant-based protein supplements market continues to witness rapid development and innovation, meeting both consumer demands and industry requirements.
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Glanbia plc
NOW Foods
MusclePharm Corporation
CytoSport
Inc
Quest
NBTY
AMCO Proteins
Abbott Laboratories
IOVATE Health Sciences International
Inc Transparent Labs
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the North America Plant Based Protein Supplements Market
Protein Powder
Protein Bars
Ready- to-Drink (RTD)
Others
Based on Types the Market is categorized into Below types that held the largest Plant Based Protein Supplements market share In 2023.
Soy
Spirulina
Pumpkin Seed
Hemp
Rice
Pea
Others
North America (United States, North America and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the North America Plant Based Protein Supplements Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. North America Plant Based Protein Supplements Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. North America Plant Based Protein Supplements Market, By Type
6. North America Plant Based Protein Supplements Market, By Application
7. North America Plant Based Protein Supplements Market, By Geography
North America
Europe
Asia Pacific
Rest of the World
8. North America Plant Based Protein Supplements Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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