Blog?

Ritviz's music is a rediscovery of Indian classical music which is beautifully placed in the contemporary. His music serves as great vehicle for the videos, which in their own way are, again, a contemporary take on the classical. You will find classical notes of simplicity tied with individuality, mostly in today's context. He celebrates the banal and seemingly naive older men and women in his videos (like Udd Gaye), even as they are shown them trying to fit into modern concepts of dance, self-expression and love (in Pran). More often than not, they are shown to be a little awkward in the context, but by making them lovable characters (Sage uncle) in the narrative, draws empathy and attention back to them to convey their value.

His videos cuts across to many people doing their own thing and expressing themselves in their own way (Chalo Chalein & Barso). Mostly they are deeply involved in their feelings, music, work and even boredom, giving power back to them. Simple everyday actions (eating ice-cream in Sage) make them relatable. Many a times they become heroes of their story by inspiring someone in the act (Jeet), by the virtue of authenticity and rawness of their emotion. 'Raahi' in fact tries to inspire masses using the same affect, putting the self-expression in today's context of an open society. The lyrics almost always don't directly feed into story of the video, but music and sung words evokes similar tones of emotion and sets the right mood and backdrop to watch the video. I usually find meaning in what is being said, but here I am lost in the sentiment of the video with as the music and words melt away in the background, leaving just the core emotion to be dealt with. I don't know much about it, but I would bet, that's what is called art.