A mixed method User Experience (UX) Researcher, I specialize in inclusive design, particularly for software applications targeting gender and diverse socioeconomic populations. My professional background as a Software Developer coupled with my user research expertise allows me to bridge the gap between technical development and user-centered research & design and to advocate for users, creating products that are intuitive, engaging, and usable for all individuals.
● Led independent evaluative research using qualitative research methods (e.g., GenderMag) on multiple aspects of product experiences to validate gender-inclusive design decisions of a digital identity governance system deployed across multiple Global South countries.
● Conducted customer-centric usability testing by applying research techniques like cognitive walkthrough, ethnography, interviews to gain insights into user behavior and to address 72% of inclusivity biases, enhancing product design decisions and overall customer experience.
● Collaborated with a multi-disciplinary team of 15+ UX Designers, Product Owners, Product Managers and Engineers to prioritize research opportunities in a fast-paced, rapidly changing environment.
● Communicated research findings and actionable recommendations to key stakeholders through well-written reports and engaging in-person presentations, promoting a data-driven decision-making culture for improved product outcomes and increased business value.
● Designed a multi-phase case study including identifying research questions, defining participant samples to enhance the usability of an educational platform for community college students, resulting in a 45% increase in task completion rate.
● Conducted co-creation evaluation workshops, qualitative coding, semi-structured 1:1 interviews and thematic analysis to uncover 76% inclusivity biases and drive strategic design decisions.
● Developed surveys and performed pilot studies with 20+ participants to understand the cognitive problem-solving styles of users from diverse socioeconomic backgrounds.
● Collaborated with a cross-functional team of 7+ Interaction Designers, HCI Researchers and internal stakeholders to analyze and synthesize quantitative data, providing actionable insights into participants’ socioeconomic diversity and cognitive problem-solving styles.
● Enhanced the user experience for over 30,000 users by optimizing usability and functionality of 6 department websites.
● Collaborated with Product Managers and Designers to analyze user needs and enhance the website's design, addressing 20+ daily user requests.
● Led usability testing for businesses providing financial services by creating and executing 250+ use cases effectively identifying and resolving usability issues to ensure enhanced user experience and increased customer satisfaction.
● Collaborated with onsite client by closely working with cross-functional team members within an Agile environment, ensuring the successful deployment of code to production and timely project completion per Scrum sprint cycle.
● Mentored a team of 10+ employees, contributing to their professional growth by effectively communicating tasks, sharing product knowledge, customer needs, and offering guidance on customer relationship management to foster growth and maximize team performance.