PTG Fleux

I was born in Rio de Janeiro but raised and living in São Paulo, Brazil where I'm a Creative Director with Art Direction and Design background. In integrated advertising, I found my sandbox. From tech to wellness, consumer to business brands, give me a complex briefing, and I'll spin it and make it pop. I'm passionate about motorsport, games, cinema, travel, murder mystery books, design, 20th-century art and pop culture. I believe we are made of references, made by books, movies, songs, pictures, and moments. Each of those pieces is part of our identity and knowledge, encouraging us to want to know more to feed our curiosity and creativity.  If you work in an industry related to entertainment, marketing, fashion, design, art, and culture, having poor reference sources can be a death sentence. I started painting in Forza from FM2 onwards, and since then it's become a hobby, a diversion, a way to relax and release pent-up creativity. With that I met a lot of great people and friendships that I carry for years.