An organic digital marketing strategy is a plan for how your company will establish an Internet presence through various online channels with the goal to reach and convert your target audience, earning revenue for your business. With velocity and focus our strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more.
Selecting an advertising channel or combination of channels based upon its ability to achieve the desired objective—e.g., creating awareness of a product a consumer’s journey to a purchase is visualized as a funnel generally consisting of at least three stages:
(1) awareness of the product or service;
(2) interest in, and desire for, the product or service; and
(3) purchase of the product or service.
AI can personalize your content, offers, and customer interactions based on individual preferences and behaviors. This leads to more relevant and engaging
experiences, boosting customer satisfaction and loyalty. Examples include recommendation engines personalized email marketing, and dynamic pricing. This includes tasks like keyword research, SEO optimization, and A/B testing.
What is a marketing strategy?
A marketing strategy is a plan for how your business will reach a specific marketing goal, such as increasing website traffic or online visibility. It’s essentially your game plan for achieving your marketing goals.
Keith Yeager and his team will help with executing your vision.