In the past decade, mobile app usage has exploded all around the world. By the end of 2020, there were about 3.5 billion smartphone users worldwide, and an estimated 1.4 billion smartphones were sold in that year alone.
As a result, there is increased demand for mobile apps among the majority of big firms and businesses.
Beyond delivering services and goods to their customers, business owners also use apps to boost their Return on Investment (ROI) in multiple ways.
From brand promotion to learning more about your consumer base, there’s almost no limit to how much utility you can get from them.
There are numerous benefits of having an app. Let’s take a look at some of them. With an app, you can:
Provide more values to your customer The past decade or so has changed the business landscape significantly. Business owners now rely heavily on technology to initiate and complete transactions with consumers.
Mobile apps are one of the major elements of modern tech that are consistently changing how consumers shop and satisfy their needs.
With the increasing pace of technological advancement, consumer expectations also grow. Mobile apps are often a great channel for meeting these expectations.
For instance, one of the key business types that benefit the most from using mobile apps is retail shopping.
By going mobile, you’re sure to make your goods and services more accessible and easy to use.
Modern consumer behavior prioritizes convenience, and apps make that available at the customer’s fingertips.
Beyond being able to search for products, as well as create and track orders from the comfort of their rooms, customers also use a personalized mobile experience to make faster and more informed purchase decisions.
This trend is evident from a study which revealed that more than half of mobile app users rely on these apps to meet their shopping needs.
Similarly, there are several other elements you can add to your mobile app that your customers would love!
From a complaints management system to online registration forms and intelligent data-based UX improvement, there’s almost no limit to how much value you can offer.
Build a stronger brandThe more value you offer your customers, the more interest they develop in your brand. However, it is impossible to achieve a deep brand experience without deliberate branding efforts. Here’s where branded mobile apps come in. More than old-school brand marketing options such as TV or outdoor advertising, branded apps have proven highly effective in recent years.
Mobile devices are now a highly integral part of our everyday lives, seeing a high amount of usage time. App owners can leverage this channel to their brand’s benefit.
The more branding elements (logos, color combination, etc.) you get right within your app, the better the impact you can expect on your brand marketing results.
You can even use the data collected from this app to understand your target audience better and improve your brand marketing strategy.
Celebrities such as Jamie Oliver and Dwayne Johnson recognize this. They are two good examples of many experts who use branded apps to boost the strength of their brand.
L’Oreal’s Makeup Genius app also takes advantage of the customized mobile experience to engage their predominantly young customer base.
Connect with your customers fast and easyIf there’s one thing that greatly influences customer satisfaction, it’s how quickly and easily accessible information about a business is.
At times, the major difference between a lead and conversion is the support’s response speed.
If you’re looking to deliver your customers the best communication speed possible, a dedicated mobile app may be the missing link.
Unlike websites and other channels, a mobile app is much more reliable, personalized, and convenient. Considering that they can log in with their contact information, customers don’t have to worry about losing track of their support requests.
Similarly, your employees can easily access this information as well. This will help them serve the clients faster and better.
Beyond support, mobile apps are great for requesting and collecting customer feedback.
In the past, businesses relied on multiple surveys and data from various sources. However, mobile content makes it possible to achieve all the feedback generation you need in one place.
As a bonus, you can add a live chat support feature to your app. This not only boosts customer satisfaction but also drives engagement as well.
If properly implemented, near-instant replies from in-app live chat can have a dramatic positive impact on your sales and brand in general.