In the rapidly evolving world of public relations and technology, staying ahead requires adaptability, innovation, and strategic communication. Recently, we had the opportunity to sit down with Natalee Gibson, Co-founder and CEO of Songue PR, as part of our MarTech Top Voice interview series. Natalee shared her insights on the current state of PR in tech, emerging trends, and how AI is reshaping the industry.

Natalee Gibson's Journey in PR

With extensive experience in the PR and communications industry, Natalee co-founded Songue PR alongside Lizi Sprague to help technology companies—ranging from startups to Fortune 100s—craft compelling narratives and gain media traction. Songue PR specializes in media and analyst relations, content and thought leadership, speaker and awards programs, and social media support. Their expertise is particularly strong in launching companies out of stealth, amplifying funding announcements, and positioning brands for successful exits.

For the latest updates and in-depth coverage on marketing technology trends, visit Marketing Tech Insights.

PR Strategies That Drive Success

Natalee emphasized the importance of strategic storytelling and proactive media engagement. One standout success story involved a startup in the airspace security and defense sector that struggled to gain mainstream recognition. Within just two months, Songue PR secured major media placements, including features in The Wall Street Journal, Bloomberg, and Business Insider. Over three years, the company was named a CNBC Disruptor, a TIME Best Invention, and a Fast Company Most Innovative Company—culminating in an acquisition by a major public tech and defense firm.

In another example, Songue PR helped a foodtech company navigate a highly scrutinized industry by building strong media relations. Through consistent engagement, the company secured over 900 pieces of media coverage from a single announcement and became the go-to source in their field.

Key Takeaways

• Strategic Storytelling: PR is more than press releases—it’s about crafting narratives that resonate with media and audiences.

Read the Full Interview

For a deeper dive into Natalee Gibson’s expertise and insights on PR’s evolving role in the tech industry, visit MarketingTechInsights.com.