Getting your offer right is key to the success of your listing. Here are some tips to get started: 

How your offer will appear in our app:

What makes a good offer?

Your offer needs to encourage our members to visit you and take advantage of the great discount. There are 3 kinds of offers that go down well with our members:

Simple discounts

For example:

• 10% off your total bill

• 25% off your food bill

What it does for you: Drives footfall and encourages return business

Offering a flat discount keeps things simple for members and for you. Discounts can encourage new customers to try you for the first time, and bring your existing customers back more often. There’s no minimum or maximum discount you can offer, but it’s great to offer a deal that’s competitive in your area and profitable for your business (regardless of how many people show up to claim it).

Additional discounts with a full price item 

For example:

• Half price dessert with every main course

• 25% off colour treatment when you buy a haircut and blow dry

What is does for you: Increases basket size

If you’d like your customers to spend a bit more when they visit, this can work a treat. This offer should be better for Blue Light Card members than your regular punters, giving them a reason to splash out on the extra treat because they’re getting it for such a steal.

Product specific discounts

For example:

• 20% off Cadbury’s chocolate

• 40% off Wella shampoo when you buy a haircut

What it does for you: Boosts product sales 

Focusing on a particular product line rather than offering blanket discounts can be great if you want to boost sales in a specific area. This works especially well if you have a relationship with a supplier that allows heavier discounting. 

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