Keyboard and Mouse Set Market size was valued at USD 5.12 Billion in 2022 and is projected to reach USD 7.80 Billion by 2030, growing at a CAGR of 6.9% from 2024 to 2030.
The South Korean keyboard and mouse set market is experiencing steady growth, driven by a significant demand from both individual consumers and businesses. The market is primarily segmented by applications such as consumer use, business use, gaming, and others. The consumer segment represents a large portion of the market as individuals seek ergonomic, efficient, and aesthetically pleasing keyboard and mouse sets for personal computing needs. Key drivers in this segment include the increasing use of computers and mobile devices for everyday tasks like browsing, communication, and entertainment. Additionally, the growing trend of home offices and remote work due to the COVID-19 pandemic has also contributed to the rise in demand for high-quality input devices. Furthermore, South Korea’s technological prowess and its position as a global leader in IT and electronics create an environment where consumer demand for advanced products is ever-present, enhancing market potential.
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The online sales segment of the South Korean keyboard and mouse set market has seen robust growth in recent years. E-commerce platforms such as Coupang, Gmarket, and 11st have become pivotal channels for distributing keyboard and mouse sets across the nation. The increasing shift toward online shopping, driven by the convenience of home delivery and the ability to compare prices, has enabled consumers to make more informed purchasing decisions. Online sales are particularly appealing to tech-savvy individuals who seek the latest models, customizations, and user reviews before purchasing. The availability of a wide range of brands and products online, coupled with frequent discounts and promotional offers, has led to a surge in the online sales of keyboard and mouse sets in South Korea. The flexibility and convenience of online shopping, as well as its alignment with the fast-paced and digital-first culture of the country, contribute significantly to the expansion of this segment.
Offline sales remain an essential part of the South Korean keyboard and mouse set market, with physical retail stores such as electronic chains (e.g., E-Mart, Hi-Mart) and specialized tech stores continuing to play a significant role. Despite the rise of e-commerce, many consumers prefer to test out the feel and comfort of a keyboard and mouse set in person before making a purchase, particularly in the gaming and professional categories where tactile feedback is crucial. The offline segment appeals to those who value immediate access to the products and personalized advice from retail staff. Additionally, in-store promotions, bundles, and loyalty rewards are key drivers for offline sales, especially for high-end or specialty products like mechanical keyboards or ergonomic models. Although the growth of e-commerce has impacted foot traffic in some physical stores, the offline market continues to be vital for building brand loyalty and providing hands-on experiences for consumers.
Several trends are shaping the South Korean keyboard and mouse set market. One key trend is the growing demand for ergonomic and health-conscious designs. As more consumers become aware of the negative impacts of prolonged computer use on posture and physical health, ergonomic keyboards and mice, designed to reduce strain and promote comfort, are gaining traction. Another prominent trend is the increasing popularity of gaming peripherals. South Korea is a global leader in the esports industry, and the demand for high-performance gaming keyboards and mice is on the rise. These products typically feature customizable keys, enhanced sensitivity, and RGB lighting, catering to both professional gamers and enthusiasts. Additionally, there is a noticeable shift toward wireless devices, offering greater flexibility and a cleaner workspace. The rise in wireless technology, including Bluetooth and proprietary wireless protocols, is prompting more consumers to opt for wire-free alternatives that allow for a clutter-free environment.
In terms of technological advancements, innovations in connectivity, such as the incorporation of Bluetooth 5.0 and low-latency wireless connections, are becoming increasingly important. Consumers are seeking keyboards and mice with more seamless and reliable connections to ensure smooth and uninterrupted performance, particularly in gaming and professional environments. Furthermore, customization options are a growing trend, with users preferring devices that offer programmability, customizable lighting, and other personalization features. The ability to tailor the functionality of these input devices to individual needs is a major appeal for tech-savvy users. This trend is expected to continue as more manufacturers incorporate customizable features into their product lines, enhancing user experience and satisfaction.
The South Korean keyboard and mouse set market presents several opportunities for growth. The rising trend of remote work, combined with the increasing digitalization of daily life, is expected to boost demand for ergonomic and high-quality input devices. Businesses looking to improve employee productivity and well-being are likely to invest in premium keyboard and mouse sets, creating a significant opportunity for vendors catering to the B2B sector. Another opportunity lies in the expanding gaming market. As esports continue to grow in South Korea, the demand for specialized gaming keyboards and mice will increase. Manufacturers who can deliver high-performance and customizable products tailored to the needs of professional gamers have a clear opportunity to capture a large share of this segment. Additionally, the ongoing development of wireless technology presents an opportunity for companies to innovate and offer new products that meet the increasing consumer preference for cord-free solutions.
International brands seeking to enter the South Korean market also have opportunities, particularly if they can adapt their products to local consumer preferences and incorporate cutting-edge technologies. The popularity of South Korean consumer electronics products and the global reach of Korean tech culture create favorable conditions for foreign companies that can align with the expectations of tech-savvy consumers. As environmental concerns become more prominent, there is also an opportunity for companies to focus on sustainability by offering products made from eco-friendly materials or offering recycling programs for old devices. By responding to these trends and emerging demands, companies in the keyboard and mouse set market can position themselves for success in South Korea’s dynamic technology-driven economy.
What factors drive the demand for keyboard and mouse sets in South Korea?
The growing adoption of remote work, the increasing use of computers for daily activities, and the gaming culture are key drivers.
Are wireless keyboard and mouse sets becoming more popular in South Korea?
Yes, wireless sets are gaining popularity due to their convenience and ability to reduce desk clutter, especially in home offices.
Which retail channels are most commonly used to purchase keyboard and mouse sets in South Korea?
Online sales dominate the market, but offline sales through physical stores remain essential for certain consumer segments.
How important is ergonomics in the South Korean keyboard and mouse set market?
Ergonomics is becoming increasingly important as consumers seek products that enhance comfort and reduce strain during prolonged use.
What role does gaming play in the South Korean keyboard and mouse set market?
The gaming sector is a significant driver, with high-performance peripherals designed for professional and amateur gamers gaining traction.
Are there opportunities for international brands in the South Korean market?
Yes, foreign companies can tap into the market by offering advanced technology and aligning with local preferences and trends.
What are the most common features consumers look for in a keyboard and mouse set?
Customization options, ergonomic design, and wireless capabilities are some of the top features sought by consumers in South Korea.
How does the South Korean market for keyboard and mouse sets compare to global trends?
South Korea mirrors global trends, particularly the demand for wireless, ergonomic, and customizable devices, with a unique emphasis on gaming peripherals.
Are there any emerging technologies in keyboard and mouse sets in South Korea?
Advances in wireless connectivity, such as Bluetooth 5.0, and improvements in latency for gaming devices are key trends in the market.
What are the prospects for growth in the South Korean keyboard and mouse set market?
The market is expected to continue growing due to trends in remote work, gaming, and increasing demand for ergonomic solutions.
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Rapoo
DAREU
RK
Logitech
KZZI
CHERRY
VGN
Hyeku
A4TECH
AULA
Razer
ROG
ThundeRobot
Mumaren
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Seoul Capital Area: The economic and technological hub, home to major corporations, startups, and research institutions. Strong demand for IT, fintech, and AI-driven solutions.
Busan & Gyeongsang Region: Focus on manufacturing, logistics, and shipbuilding industries. Growth in smart manufacturing and industrial automation applications.
Daejeon & Chungcheong Region: A leading area for R&D and biotechnology, with significant investments in healthcare technology and AI-driven medical applications.
Gwangju & Jeolla Region: Emerging in renewable energy and smart city projects, driving demand for sustainable technology applications.
Gangwon & Jeju Region: Growth in tourism-related applications, digital services, and eco-friendly innovations.
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