Cloudways is a managed cloud hosting platform, so a new account can spin up real infrastructure within minutes of signing up. That is why the signup process may ask you to complete a phone or card verification step before servers can be launched. Cloudways describes these requests as anti-abuse screening rather than a charge, and they sit between account creation and the point where WELCOME25 actually reduces an invoice by 25% for the first month.
In practice the order matters. If verification is still outstanding, you may not be able to launch a server, and if no server is running there is nothing for the discount to apply against when the billing cycle closes.
There is no regulated compliance regime attached to Cloudways in the information available. It is a hosting platform, not a financial service, so the checks you meet are not full identity verification in the banking sense. What is documented is narrower: a phone or card verification prompt at signup, used to screen for abuse.
That means you should expect to confirm a contact number or a payment card, and you should not expect the discount to depend on anything beyond that. Nothing in the available information states that documents, proof of address or identity photos are required. If you are asked for something beyond what is described here, treat the request with caution and confirm you are on cloudways.com rather than a lookalike page.
The promo code can be entered in two places, and both are tied to the account rather than to a one-off checkout:
Create an account on the Cloudways website with email and basic details.
Enter WELCOME25 in the promo or referral field if that field appears on the signup form.
If it does not appear, open the dashboard account or billing settings and paste WELCOME25 into the promotional codes field.
Complete phone or card verification if prompted, before servers can be launched.
Launch a server by choosing an application, cloud provider, server size and data centre.
Check the billing section before the cycle closes to confirm the 25% reduction appears.
Because the code sits on the account, a delay caused by verification does not automatically lose you the discount, provided the code is applied before the first billing cycle completes.
The restrictions are timing-based rather than identity-based:
The discount applies to the first month only; standard rates apply from the second invoice onwards.
The code must be applied before the first billing cycle completes.
Codes added after an invoice has been generated generally cannot be applied retroactively.
Codes are usually treated as case-sensitive, and a trailing space can cause the entry to fail.
If you are using the free trial, the code must already be on the account when that trial converts to paid.
Cloudways typically offers a short free trial that allows server deployment before any card charge, so the safest sequence is to get the code onto the account during the trial rather than waiting until the first paid invoice is issued.
WELCOME25 is a promo code that reduces a first-month invoice. There is no payout, cashback or withdrawal element described, and no referral earnings are stated as attached to it. If you are looking for a payment coming back to you rather than a reduced bill, that is not what this code does.
It is also worth knowing what the account itself will not give you, since these are common sources of confusion after verification: no root access to servers is provided, and email hosting is not included, although add-ons are available. Billing runs on a monthly cycle based on the servers and add-ons running in the account, with bandwidth and storage overages billed separately from the base server price on most plans. Add-ons such as Cloudflare Enterprise integration, object storage and email are charged on top, and backups are usually a small per-server monthly charge.
Confirm the code is showing on the account, confirm verification is complete so the server is running, and open the billing section to see the 25% reduction reflected. Exact server plan prices and the precise resources metered for overages are not stated in the available information; the Cloudways pricing page is the place to check both.
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