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Prominent Brand Dialogue
We help You craft a prominent brand dialogue for marketing that moves Your business forward using our Prominent Branding System.
A prominent brand dialogue that focuses on Your Customer is monumentally attractive. The direct, personalized, foundational marketing draws more qualified leads and maximizes Your sales efforts.
And a prominent brand dialogue that guides the Customer in comfortable decision-making is profoundly influential. This "tailor-made" marketing resonates deeply with Customers because they feel special and believe You can give them what they want.
This service includes prominent brand dialogue for Your business, logo branding (concept and styling), website branding (content and copy styling), product and service descriptions, bios, testimonials, frequently asked questions (FAQs), and branding for a lead generator.
NOTE: Prominent Consulting does design logos, consistent with Your prominent business dialogue. If You prefer, we will use a logo You already own.
Website Design
website planning: goals and expectations, Audience and information architecture, brand aesthetics (colors, fonts, icons, images), logo design, deliverables and timeline
website design: brand styling (layout, navigation, accessibility, features), wireframe (blueprint of basic structure and content placement), responsiveness (website adapts to different screen sizes), iteration and feedback
website development: platform, content migration and integration (for existing websites), APIs and third-party tools, front-end and back-end development (for custom coding certain elements of website)
NOTE: Prominent Consulting does not code entire websites from scratch at this time. We refer Your business to our Partner for this service.
website testing: browser and device compatibility, usability and feedback, refinement, performance optimization
website launch and maintenance: for optimal User Interface and User Experience
Domain Name
advice on generating an on-brand Domain Name
check for availability of the Domain Name, including extensions
select an ICANN accredited registrar that offers Domain Name protection
purchase the Domain Name, and any preferred extensions, to register it, and include Domain Name protection
renew Domain Name registration annually
update DNS record to verify Domain Name ownership
set Domain Name privacy in the WHOIS database
Digital Profiles
set up Google My Business profile and Google Reviews
digital background check: determine what information is out there and where
digital profile evaluation: analyze what the current information says about You and how it represents You
digital profile enhancement: establish, correct and restrict Your information, set guidelines in accordance with Your brand
digital profile monitoring: set up Google Alerts, routine evaluations and updates
Domain Email
set up a Domain Email with an email host/email client
set up email forwarding (if multiple email accounts)
connect Your e-mail marketing platform and/or Your Customer Relationship Management (CRM) suite
Website Hosting
select a Website Host who provides performance, speed, 99.9% uptime guarantee, free SSL for encrypted connections, and security monitoring
select a Website Platform
select a Website Page Builder
select Website Plug-Ins
Search Engine Optimization (SEO)
website audit
keyword research
on-page optimization of meta tags, headers and use of keywords
technical SEO (resolving technical issues like slow website speed, broken links, and poor mobile responsiveness)
monitoring and reporting
ongoing optimization based on performance, algorithms and trends
Website Maintenance & Reports
Website maintenance includes content and design updates, as well as technical support.
maintenance of website build on platform and any custom code
regular website backups
security scans
website performance scans (for page speed and load times)
SEO maintenance and reports
Marketing reports using Google Analytics
Digital profile performance reports
Website Content & Design Updates
content updates: adjusting brand dialogue, editing profiles, promoting new products/services
design updates: changing brand aesthetics, adjusting brand styling, updating custom code
At Prominent Consulting we understand how closing little to no sales can make Owners of Startups and Small Businesses feel . . . . . small. When the marketing loses influence and sales stall, they feel overwhelmed and frustrated.
A distinguished business brand gives these businesses a boost that leads to more profitable outcomes. Business Owners become more confident and successful because they have a prominent business brand that is monumentally attractive and profoundly influential.
We help Owners of Startups and Small Businesses develop a prominent business brand for strong marketing that powers sales because they deserve incredible business growth and good success.
For most Entrepreneurs and Small Business Owners, marketing drives business. And as these Businesses grow, sales become a more powerful driving force.
The Prominent Branding System will help professionalize your marketing for optimal Customer engagement and satisfaction that can maximize revenue.
A prominent brand dialogue can maximize marketing because what You say and how You say it affects how and to what extent You connect with prospective Customers.
A prominent brand dialogue focuses on making You money. With a substantial marketing foundation you can streamline and standardize Your sales process, and elevate Your brand aesthetics for a cohesive brand identity.
Confusion is bad for business. This is why it is so important to consistently present Your business brand.
Every element of website design - copy and content, features and layout, colors and aesthetic branding - plays a role in Your marketing strategy. And so it is critical that Your website design be aligned with Your brand dialogue for brand recognition and to build trust.
When You have a prominent business brand, You have the foundation for outstanding website branding that can give You a winning position in the market.
Your Domain Name is the readable version of Your website's assigned IP address. Once You register Your Domain Name, You own it for as long as You continue to renew the registration.
Verifying Domain Name ownership means it is secure and You have legal rights to access and modify Your domain. Domain privacy protects Your personal information from identity theft and misuse. And it is important to protect Your Domain Name from unauthorized domain actions, like editing Your domain contact information.
Your Domain Name is an integral part of Your website brand strategy and protecting it also fortifies Your business identity.
Your digital profile, or digital footprint, is all of the information about You and/or Your business that can be found on the internet. This is mostly through social media and it includes blogs, other websites, and even how you like, comment and subscribe.
At Prominent Consulting we believe a branded digital profile is an asset because You can control it.
Share Your expertise and maintain Your digital profile to control Your information and how others share Your information.
Control Your information to:
establish Your reputation
protect Your privacy
sustain marketability
boost networking
promote business growth
When people Google Your business, what does Your profile say?
It should be on-brand, accurate and up-to-date because You want to have a good first impression on prospective Customers.
The Google My Business profile includes Your branded business description, branded product/service descriptions, and a link to Your business' Google Reviews.
You can also access Your Google My Business profile performance reports in order to keep it as effective as possible.
Email marketing is a form of direct marketing using email to increase brand awareness, prompt sales and strengthen Customer loyalty.
engage your Audience
generate prospective Customers
promote Your products or services
build relationships
provide information (like a newsletter)
call Customers to action (like subscribing, scheduling or buying)
Major advantages of email marketing when compared with social medial marketing are no algorithms and direct, individual access to email inboxes.
At Prominent Consulting we do not manage email marketing campaigns, but we do provide the prominent brand dialogue to guide Your email messaging, and the technical services to set You up for success.
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