This is more than just buying pastillas in a wrapper, it is keeping a decade worth culture.

This campaign aims to raise awareness about the dying pastillas pabalat culture in San Miguel, Bulacan while also aiming to advertise the brand behind the pioneers of the craft, Ocampo’s Specialty Products. Reintroduce both brand and its heritage craft to a wider market, inform the audience about its current declining state, with the goal of maintaining the heritage craft to last for another set of generations through using modern or unconventional advertising strategy.