Meaning and definition of HR Analytics
Evolution of HR Analytics
Importance and scope of HR Analytics
Role of data in HR decision-making
Types of HR data: structured & unstructured
HR metrics vs. HR analytics
Key stakeholders and HR analytics ecosystem
Meaning and importance of HR metrics
Levels of HR metrics: operational, tactical, strategic
Common HR KPIs
Recruitment metrics
Training & development metrics
Performance metrics
Engagement metrics
Retention & turnover metrics
Balanced Scorecard for HR
Linking HR metrics with business outcomes
HR data sources (HRIS, ATS, LMS, Payroll, Surveys)
Data collection methods
Data cleaning and preparation
Data storage and HR databases
Data privacy, confidentiality & ethical considerations
Challenges in HR data management
Meaning and definition of a project
Characteristics of a project
Project life cycle
Project environment and stakeholders
Difference between operations and projects
Role and skills of a project manager
Project selection methods
Feasibility study (technical, financial, market, environmental)
Project proposal formulation
Project appraisal techniques
Cost–benefit analysis
Project planning process
Work Breakdown Structure (WBS)
Project scheduling
Gantt charts
Resource planning and budgeting
Project constraints – scope, time, cost, quality
Definition and characteristics of start-ups
Difference between start-ups and traditional businesses
Start-up ecosystem in India
Role of entrepreneurship in economic development
Creative thinking techniques (Brainstorming, SCAMPER, Mind-mapping)
Identifying market gaps
Problem–solution fit
Preliminary idea screening
Feasibility check
Industry analysis (Porter’s Five Forces)
Competitor analysis
SWOT Analysis
PESTLE Analysis
Understanding target market & customer segments
Business Model Canvas (BMC)
Value Proposition Design
Revenue models (Subscription, Commission, Freemium, etc.)
Cost structure identification
Minimum Viable Product (MVP) planning
Meaning and definition of entrepreneurship
Evolution and growth of entrepreneurship
Characteristics and qualities of an entrepreneur
Functions and roles of an entrepreneur
Types of entrepreneurs (Innovative, Imitating, Fabian, Drone, Social, Women, etc.)
Difference between entrepreneur, manager, and intrapreneur
Entrepreneurial mindset and attitude
Need for achievement (McClelland’s Theory)
Risk-taking behavior
Creativity and innovation
Problem-solving and decision-making
Entrepreneurial competencies and skill development
Meaning and components of entrepreneurial ecosystem
Role of government, industry, and society
Start-up India, Digital India, Make in India initiatives
MSME sector and its importance
Support institutions: NSIC, SIDBI, NABARD, DIC, NIESBUD, EDI, MSME-DI
ntroduction to Corporate Communication
Meaning and scope of corporate communication
Evolution and importance in modern organizations
Corporate identity, image, and reputation
Role of communication in strategy and leadership
Components of a strategic communication plan
Aligning communication with corporate vision & goals
Stakeholder analysis and mapping
Communication channels – internal & external
Strategic messaging and positioning
Communication climate and culture
Employee communication systems
Upward, downward & horizontal communication
Internal newsletters, intranet, town halls
Change communication within the organization
Public relations strategy
Media relations: press releases, briefings, interviews
Corporate advertising and public information campaigns
Investor relations & financial communication