Does your business really exist on today's Internet?

...are you ready for the test?

The history of the internet in the business world is a story of evolution, innovation and transformation.  Since the 90s, when the Internet began to expand globally, companies have sought to have a presence in this medium that offers infinite possibilities for communication, information and business.

The first steps to have a presence on the Internet were the registration of a domain and its association with a website that would allow the identity, products and services of the company to be displayed.  Thus, companies could reach more potential customers, improve their corporate image and differentiate themselves from the competition.  However, a static website was not enough to satisfy the needs and expectations of users, who demanded more interaction, personalization and speed.

For this reason, companies began to use other tools to improve their presence on the Internet, such as emails, which allowed direct and effective communication with customers;  Shortly after, web search engines emerged, which facilitated access to the already massive amount of information through indexing and positioning it;  the primitive e-commerce websites, which are aimed at selling products and services online;  and later social networks, which generated greater closeness and loyalty with customers;  Then we reached the Cloud era, with its "anything as a service" (*aaS), which provided greater data storage and processing capacity, virtual computing, serverless and countless other services in which API integrations played a role. and they still play a fundamental role in connectivity, the Cloud era brought with it "Apification", a new way of relating and integrating with third-party automation, that is, company products.  On-demand servers, increasingly realistic virtual worlds and metaverses, artificial intelligence and machine learning, which currently provide greater added value through data analysis, process automation and the creation of personalized experiences by the end of 2022, became to be one of the most important protagonists with the greatest expectations for the entire revolution they promise.

All these advances have meant a radical change in the way of understanding and managing business presence on the Internet.  It is no longer just about having a perfect website and domain, but about offering a variety of channels and platforms that adapt to the preferences and needs of users.  Since the emergence of search engines, for example, for the vast majority of those who were searching for products and services on the web, it became more rare to write domain names in the address bars, they went from having to remember a name domain, to go directly for the information or product they were looking for.  Those types of simplifications shaped and still shape progress.

The digital scaffolding of a company today is based on two key concepts: the Frontend and the Backend.  Backend is understood from a business point of view as the set of gears that are behind and make your digital device work, whatever it may be. From a business point of view, a Backend powers the website, chatbots, mobile apps, marketplaces, but they also carry metrics and process them, they record vital data of the organization such as inventories and billing systems that do not necessarily have to do with the website, that is, it is very broad and can be a single thing or multiple interconnected things.

What we call Frontend from a business point of view, for its part, has been changing and expanding its borders over time, incorporating new technologies and new ways of "fronting" users who are consumers of web services in general.  For example, today the Frontend not only includes a company's own website or mobile application as well as other typical channels, but for example, a virtual assistant in a smart speaker or an artificial intelligence co-pilot in software, that recommend some connection with the company through information they obtained from a business profile, can also be considered a Frontend, let's say "indirect".  Any of these technologies can feed on accessible services and data that reside in our Backends directly through our APIs, but also indirectly through the information previously served that exposes other accessible components of our Frontend set to those technologies.

Consider an Alexa assistant, for example, that consults a company's website through a search engine and returns some description or detail of it. It can do so because this website was previously indexed by Google and the information with which it was indexed came from its Backend, but neither Alexa nor AWS directly query your business APIs, however a gateway is established that you can then open and enter, in other words you can reach a search result with Alexa, and from there even you can place orders, pay for them and much more.

Do you want to be one of those companies that actually exists on today's Internet?  Then you are welcome to the present of business connectivity, this is precisely what the Profileware company does, it looks for ways to expand the Frontend of third companies (like yours) so that they can be accessed with new avant-garde forms of interaction that constantly They evolve in order to improve customer-company-customer connectivity, the connectivity of the present that shapes the connectivity of the future.