PUBLICATIONS

• Web of Science      : 01

• Scopus                    : 02 

• ABDC : 01

• UGC CARE           : 10

• ISBN Edited Book : 05 Volumes

• Conference            : 24 

  • • • National        : 20

      • International   : 10

•  Patent                     : 01

• Text Book : 01

List of Papers/Articles published.

ESCI: Web of Science: 01

A Comparative Study On Customer Preference Towards Online Food Ordering System and Restaurant with Special Reference to Coimbatore District - International Journal of Disaster Recovery and Business Continuity, Vol. 11, No. 1, (2020), pp. 1326-1332

 SCOPUS INDEXED: 02

A Comparative Study on the Impact of Skin Care Products on the Self-Esteem of Women Users and Non-Users in Coimbatore City, International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-7 Issue-5S, January 2019.

Social Media's Influence on Students Social Behavior as Seen by Arts College Faculties working in Coimbatore districts, Central European Management Journal, Vol 30, 2022. ISSN: 2336-4890.

 UGC CARE LIST JOURNALS:

1. Impact of TV viewing on behavioural changes on children with special reference to Coimbatore, Tamilnadu, Published in ‘International Journal of Research Culture Society’, Vol - 3, Issue - 8, Aug - 2019.

2. Investors’ Decision Towards Commodity Trading: Path Analysis Approach, Indian Journal of Commerce & Management Studies, Refereed journals as notified by the UGC, Jan 2018.

3. A Study on College Students information sharing Behavior on Social Networking Sites in Coimbatore, Journal of Oriental Institute, ISSN: 0030 - 5324.

4. Impact of Olympics on Host Country's Economy, Shodhak : A Journal of Historical Research, ISSN : 0302-9832 Volume: 53, Issue: 02,No: 07, May - August: 2023.

5. Consumer Experiences, Attitudes and Behavioral Intention Towards Online Food Delivery Services In Pollachi, Journal Of the Asiatic Society of Mumbai, ISSN: 0972-0766, Vol. XCVI, No.32, 2023.

6. A Study on Perception Towards Indian Digital Currency, Journal Of The Oriental Institute ISSN: 0030-5324, Vol. 72, Issue. 05, No. 07, 2024

7. Customer’s Expectation and Satisfaction Towards Online Food Ordering Portals with Reference to Pollachi Taluk, Journal of the K.R. Cama Oriental Institute ISSN: 0970-0609, Volume No.78 (May 2024)

8. Factors Affecting User Satisfaction with Electric Vehicles, Pollachi, Journal of the K.R. Cama Oriental Institute ISSN: 0970-0609, Volume No.78 (April 2024)

9. Impact of Performance Appraisal on Employee Motivation & Work Performance in the FMCG Industry, Journal of the K.R. Cama Oriental Institute ISSN: 0970-0609, Volume No.78 (May 2024)

10. Adoption Of UPI Among Rural and Urban Consumers With Special Reference To Coimbatore District, Arthshastra, Indian Journal of Economics and Research, Vol 13, Iss.4, No.5, October-December:2024.

 CONFERENCES:

1. Market potential for Pathanjali products, Nehru Journal of Management, 2018.

2. Shrinkage Management in Retail Business, in 3rd International conference on Intelligent Information Systems and Management, Organised by RVS College of Engineering and Technology, Coimbatore, during 12 – 14 July, 2012.

3. Employee engagement - A tool for employee retention, in one-day national level conference on Contemporary practices for the success of Indian business, organized by RVS Faculty of Management, 4th February 2011.

4. A Descriptive Analysis on the Employee Retention Practices as perceived by the employees in the Coimbatore based companies, 2021.

5. Impact of Store Interior Design on Young Consumer Attention at Allen Solly Junior, Chennai, 2021

6. A Study on the Effective Credit Utilisation among Self Help Group Members in Pollachi, 2023

7. A Study on Financial Literacy of Farmers in Pollachi, 2023

8. A Study of the Mental Health of Farmers in Pollachi, 2023

9. A Study on Socio-Economic Condition of Migrant Workers in Pollachi, 2023 

10. A study of perception on digital learning, learning motivation and learning outcome of college students, 2023

11. A Study on Perception Towards Indian Digital Currency, 2023

12. Adoption of Unified Payment Interface among Rural and Urban Consumers, 2023

13. A Comparative Study on the Level of Awareness of Financial Literacy And Financial Behavior Among The Middle-Income Family, 2023

14. Factors Affecting User Satisfaction with Electric Vehicles, Pollachi, 2024

15. Influence of Social Media among College Students’ Academic Performance, Pollachi, 2024

16. A Study on Mental Health of Employees using GAD7 in Rural and Urban Companies, 2024

17. A Study of Perception on Digital Learning, Learning Motivation and Learning Outcomes of College Students using Technology Acceptance Model, 2024

18. Magalir Urimai Thogai - Assessing the Impact on Self-Esteem of Beneficieries In Udumalpet & Pollachi, 2024

19. A Study on The Adoption of Modern Agricultural Practices and Technology in Agricultural Practice in Pollachi, 2024

20. Impact of Social Media Advertisements on Buyer Purchase Intention, 2024

Peer Review Journals:

1. Perceived Value And Satisfaction Among Users Of Subscription-Based Generative AI Tools In Tamil Nadu, International Journal of Economics, Business and Management Studies

2. Social Commerce Attributes, Customer Engagement And Repurchase Intention On Social Commerce Platforms In Coimbatore District, International Journal of Economics, Business and Management Studies

3. Impact Of Influencer Credibility And Content Quality On Purchase Intentions Of Generation Z Consumers: A Study In Coimbatore District, International Journal of Creative and Open Research in Engineering and Management.

4. Influence Of Social Media Influencers On The Purchase Intentions Of College Students In Tiruchirappalli, Journal of Advance and Future Research

5. Adoption Of Lean Manufacturing Practices In Tirupur Based Garment Manufacturing Units, International Journal of Research and Development

6. Impact Of Perceived Product Quality On Consumer Repurchase Intention Towards Organic Food In Pollachi: The Moderating  Role Of Price Sensitivity, International Journal of Economics, Business and Management Studies

7. Factors Influencing The Adoption Of Bike Taxi Services Among Commuters In Tiruchirappalli City, International Journal of Science, Strategic Management and Technology

8. Cybersecurity Awareness Across The Urban-Rural Landscapes Of Coimbatore, International Journal of Multidisciplinary Research

Patent: 

1. An Economic analysis on Turmeric Production and Marketing, Application Number 202141056041 - Published

Text Book:

1. Strategic Management, Charulatha Publications, Chennai