Publications

Wang, K., Tai, J.C.F., and Hu, H.-F. (2023). “Social Influence Processes within MMORPG Guilds: A Mixed-Methods Approach of Nomological Network Analysis,” Information Technology & People, Accepted (E-mail dated: October 27, 2023). [SSCI] [MOST 109-2410-H-390-007]

陳小芬、王凱、戴基峯 (2023)，「臺灣中小企業的數位轉型探討：概念、議題與個案」，資訊管理學報，30(1)，pp. 75-104。

Wang, K., Tai, J.C.F., and Hu, H.-F. (2022). “Role of Brand Engagement and Co-creation Experience in Online Brand Community Continuance: A Service-Dominant Logic Perspective,” Information Processing & Management, 60(1), 103136. [SSCI] [MOST 107-2410-H-390-010]

王凱、甘孟玄 (2022)，「線上社交圈中敏感性社會議題參與：沉默螺旋與社會資本影響關係之探索性研究」，中山管理評論，30(2)，pp. 117-157。[TSSCI] [MOST 108-2410-H-390-017]

Wang, K., Tai, J.C.F., and Chang, H.-L. (2021). “Influences of place attachment and social media affordances on online brand community continuance,” Information Systems and e-Business Management, 19(2), pp. 459-493. https://doi.org/10.1007/s10257-019-00418-7. [SSCI] [MOST 106-2410-H-390-013]

王凱、黃詩婷、戴基峯 (2020)，「影響線上音樂串流服務持續使用意願之因素―服務體驗與價值共創觀點之探討」，資訊管理學報，27(4)，pp. 415-464。 [TSSCI] [MOST 104-2410-H-390-020-MY2]

趙莉菊、王凱* (2017)，「路，是你可以走的嗎?—服務價值的定義與創造」，管理個案評論，8(2)，December，pp. 75-92。

Wei, L.-C., Hsu, C. , and Wang, K. (2016). “Intentions of Employees to Whistleblow Information Security Policy Violations in the Organization,” Asia Pacific Journal of Information Systems, 26(1), pp. 163-188.

Wang, K. (2015). “Determinants of Mobile Value-Added Services Continuance: The Mediating Role of Service Experience,” Information and Management, 52(3), pp. 261-274. [SSCI] [NSC 102-2410-H-390-031-MY2]

戴基峯、王凱*、王嘉珍、范錚強 (2013)，「服務主導之電子票券創新－盈科泛利」，管理評論，32(2)，April，pp. 21-40。 [TSSCI] （*通訊作者）

Wang, K., Chen, C.-H., Chou, J.-C., Lin, P., Kuan, G., Wang, M., and Farn, C.-K. (2013). “Toward an Intelligent Sea and Air Freight Logistics Information Services Platform: A Coordination Theory Perspective,” International Journal of Innovation in Management, 1(1), pp. 1-14.

Wang, K. and Lin, C.-L. (2012). “The Adoption of Mobile Value-Added Services: Investigating the Influence of IS Quality and Perceived Playfulness,” Managing Service Quality, 22(2), pp. 184-208. (Retitled as Journal of Service Theory and Practice since Volume 25.) [SSCI] [NSC 98-2410-H-390-022]

王凱、張震元 (2012)，「整合實用性、享樂性與社群認同性建構社群網站態度衡量模型之研究」，資訊管理學報，April，19(2)，pp. 275-313。 [TSSCI] [NSC 96-2416-H-130-006-MY2]

楊書成、王凱、陳小芬、陳冠霖 (2011)，「資訊服務業的營運模式變革－以博連資訊為例」，中山管理評論，March，19(1)，pp. 65-75。 [TSSCI]

Tai, J.C.F., Wang, E.T.G., Doong, H.-S., and Wang, K. (2010). “Distinct Impact of Information Access Patterns on Supplier’s Non-contractible Investments and Adaptation for Supply Chain Agility,” Lecture Notes in Business Information Processing (LNBIP), 52, pp. 59-66. [EI]

王凱、戴基峰、楊書成 (2010)，「工作角色與生涯規畫的兩難—以首映創意執行長為例」，管理評論，29(2)，April，pp. 39-54。 [TSSCI]

傅振瑞、范懿文、王凱、陳純德、劉淑芬 (2009)，「遊戲公司的營運管理-酷奇思數位園」，中山管理評論，17(3)，November，pp. 741-768。 [TSSCI]

Wang, K., Wang, E.T.G., and Farn, C.K. (2009). “Influence of Web Advertising Strategies, Consumers’ Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness,” International Journal of Electronic Commerce, 13(4), Summer, pp. 67-95. [SSCI]

Wang, K., Chen, S.H., and Chang, H.-L. (2008). “The Effects of Forced Ad Exposure on the Web,” Journal of Informatics and Electronics, 3(1), November, pp. 27-38. [NSC 95-2416-H-130-022-]

Chang, H.-L., Wang, K., and Chiu, I. (2008). “Business-IT Fit in E-Procurement Systems: Evidence from High-Technology Firms in China,” Information Systems Journal, 18(4), July, pp. 381-404. [SSCI]

王凱、黃莉婷、陳純德、楊書成 (2008)，「國際物流供應鏈的建構—新竹貨運Highly Confident Transportation國際物流聯盟」，資訊管理學報，April，pp. 89-108。 [TSSCI]

王凱 (2007)，「自由軟體與商業化—晟鑫科技之個案探討」，管理評論，26，December，pp. 1-20。 [TSSCI]

王凱、王存國、范錚強 (2006)，「線上環境中廣告情境呈現與執行手法對廣告效果的影響：廣告變化、訊息訴求與導引效果」，資訊管理學報，13(3)，July，pp. 1-28。 [TSSCI]

王存國、戴基峰、王凱 (2004)，「影響消費者接受線上購物傾向之探討－結合慎思行動理論以及交易成本理論」，資訊管理學報，11(1)，January，pp. 113-138。 [TSSCI]

孫藹彬、范錚強、王凱 (2002)，「台灣資訊軟體產業發展之生態演進分析」，資訊管理研究，4(1)，January，pp. 65-87。[自第5卷第1期(2003/3)起，改刊名為「電子商務學報」，TSSCI]

Wang, K., Wang, E.T.G., and Tai, C.F. (2002). “A Study of Online Auction Sites in Taiwan: Product, Auction Rule, and Trading Type,” International Journal of Information Management, 22(2), pp. 127-142. [SSCI]

Tai, C.F. , Wang, E.T.G., and Wang, K. (2001). “The Emergence of Cybermediary in the Electronic Marketplace: An Economic Perspective,” Journal of Information Management, 8(1), pp. 143-163. [TSSCI]

王存國、王凱 (2001)，「影響電子資料交換使用效益因素之研究─由社會關係與組織因素探討」，管理學報，18(1)，March，pp. 99-134。 [TSSCI]

王凱、范錚強、季延平 (1997)，「網際網路認知與應用－以台灣地區五個產業為例」，中山管理評論，5(4)，December，pp. 851-876。 [TSSCI]

Chang, H.-L., Wang, K., and Lu, Y.-C. (2022). “Driving the Download of Mobile Banking Apps: The Cross-Channel Effects of Traditional Online and Social Media Advertising,” 2022 AMA Summer Academic Conference, August 12-14, Chicago, IL, USA.

王凱、李泓儒 (2022)，「持續遊玩 MMORPG 群體意圖之影響因素：整合媒體使用、社會影響與目標導向觀點的混合方法研究」，2022資訊管理暨電子商務經營管理研討會，May 20，台東，國立臺東大學。

王凱、楊喻晴 (2022)，「社群媒體賦能與社會比較傾向對偶像追星投入及持續關注意圖的影響」，2022資訊管理暨電子商務經營管理研討會，May 20，台東，國立臺東大學。

Tai, C.-F., Wang, K., and Wang, E.T.G. (2020). “Performance Impact of Enterprise Systems Capabilities and Improvisation Capability,” The 23rd Pacific Asia Conference on Information Systems (PACIS 2020), June 20-24, Dubai, UAE.

Tai, C.-F., Wang, E.T.G., and Wang, K. (2019). “A Model of Coaligned Digital Innovations: The Roles of Flexible IT Infrastructure and Ambidextrous IS Process Innovations,” Proceedings of the 22nd Pacific Asia Conference on Information Systems (PACIS 2019), July 8-12, Xi’an, China.

王凱、甘孟玄 (2018)，「線上社交圈中敏感性社會議題參與：沉默螺旋與社會資本影響關係之探索性研究」，2018服務科學前瞻論壇(FSSR 2018)，September 14，嘉義：國立嘉義大學。

Wang, K., Tai, J.C.F., and Chang, H.-L. (2018). “Influences of Place Attachment and Social Media Affordances on Online Brand Community Continuance,” Lecture Notes in Business Information Processing (LNBIP), 328, pp. 29-37. [EI] [MOST 106-2410-H-390-013]

Chang, H.-L., Hu, H.-C., Wang, K., Tsaih, R.-H., and Pu, L. (2018). “How Design Features Lead to Visitors’ Visit Intention through Virtual Reality Experience: The Case of National Palace Museum,” Proceedings of the 22nd Pacific Asia Conference on Information Systems (PACIS 2018), June 26-30, Yokohama, Japan.

Chang, H.-L., Shih, Y.-C., Wang, K., Tsaih, R.-H., and Lin, Z. (2018). “Using Virtual Reality for Museum Exhibitions: The Effects of Attention and Engagement for National Palace Museum,” Proceedings of the 22nd Pacific Asia Conference on Information Systems (PACIS 2018), June 26-30, Yokohama, Japan.

Wang, K., Huang, S.-T., and Tai, J.C.F. (2017). “Role of Service Experience and Value Co-Creation in Determining Music Streaming Service Continuance,” Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017), July 16-20, Langkawi, Malaysia. [NSC 102-2410-H-390-031-MY2]

Tai, J.C.F., Wang, E.T.G., Wang, K. (2017). “Investigating the Impact of IT Ambidexterity on Digital Innovation Performance,” Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017), July 16-20, Langkawi, Malaysia.

Tai, J.C.F. and Wang, K. (2016). “Engaging Consumers to Conduct Word-of-Mouth Communication in Brand Social Media,” The Fourth Taiwan Summer Workshop on Information Management (TSWIM 2016), June 26-28, Chiayi, Taiwan.

王凱、呂欣恬、王巧惠 (2016)，「MMORPG持續遊玩群體意圖：規範與社會互動因素之整合影響模型」，第廿七屆國際資訊管理學術研討會論文集，May 21，台中：靜宜大學。

Chang, H.-L., Chen, J., and Wang, K. (2015). “Toward a Maturity Model for Cloud Service Capability Assessment,” Proceedings of the Forty-Fourth Annual Meeting of the Western Decision Sciences Institute (WDSI 2015), March 31-April 3, Maui, Hawaii, USA.

Chang, H.-L., Jan, T., and Wang, K. (2015). “Toward a Business Model for E-Health Services: NTUH as an Example,” Proceedings of the Forty-Fourth Annual Meeting of the Western Decision Sciences Institute (WDSI 2015), March 31-April 3, Maui, Hawaii, USA.

Wang, K. and S.-T. Huang (2014). “How Flow Experience Affects Intention to Use Music Streaming Service: Model Development,” Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia (MoMM2014), December 8-10, Kaohsiung, Taiwan. [NSC 102-2410-H-390-031-MY2]

Chang, H.L. and Wang, K. (2014). “Developing the Adoption Strategy of Cloud Services for National Palace Museum,” Proceedings of the 2014 Conference on Digital Humanities and Innovation Services, October 19, Taiwan.

Wang, K., Tai, J.C.F., Liu, L.-T., and Cheng, Y.P. (2014). “Altruism or Benefit Seeking? Examining the Effects of Personal Characteristics and Behavioral Beliefs on Online Shopper’s Attitude and Intention to Be An Online Group Buying Initiator,” Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), June 24-28, Chengdu, China. [NSC 99-2410-H-390-031]

Tai, J.C.F., Wang, K., and Liu, G.H.W. (2014). “The Impact of Stakeholder Identification and Salience on the Supplier’s IT Infrastructure Integration with Customers,” Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), June 24-28, Chengdu, China.

王凱、鄭凱文、呂欣恬、黃詩婷 (2014)，「社會認同、中心性與社會臨場感對於社交網站持續使用意願之影響」，第廿五屆國際資訊管理學術研討會論文集，May 24，台中：國立中興大學。 [NSC 100-2410-H-390-008-MY2]

Tai, C.F., Wang, K., and Chang, H.L. (2014). “How Coaligned Stakeholder Support Enhances End User’s Perceived ERP Performance? The Pivotal Role of ERP Identity,” Proceedings of the 47th Hawaii International Conference on System Sciences (HICSS-47), January 6-9, Hawaii, USA. [EI]

Chang, H.L., Shueh, S.Y., and Wang, K. (2013). “Linking IT-Enabled Collaboration and Performance in the SME Context: The Role of Responsiveness Capabilities,” Proceedings of the SIGBPS Workshop on Business Processes and Services (BPS’13, a pre-ICIS workshop), December 15, Milan, Italy.

Wang, K. (2012). “Factors Influencing Mobile Value-Added Services Continuance: A Service-Dominant Logic Perspective,” Proceedings of the Eleventh Workshop on e-Business (WeB 2012), December 15, Orlando, FL, USA. 

Wang, K. and Cheng, K.-W. (2012). “The Influence of Social Relationship Factors and Social Presence on Continuance Intention in Social Networking Sites,” Proceedings of the International Conference on Innovation and Management (IAM2012), July 15-18, Palau. [NSC 100-2410-H-390-008-MY2]

王凱、劉又禎、鄭凱文 (2012)，「社會臨場感對社交網站持續使用意願之影響－關係觀點之探討」，第廿三屆國際資訊管理學術研討會論文集 ，May 19，高雄：國立高雄大學。 [NSC 100-2410-H-390-008-MY2]

Chang, H.L., Lin, J.-R., Wang, K., Hsu, C., Tai, J.C.-F. (2012). “The Design of the Mobile Service: Fit between Mobility and Customer Variability,” Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), January 4-7, Hawaii, USA. [EI]

Wang, K. and Tai, C.F. (2011). “The Influence of Social Presence on Virtual Community Participation: The Relational View based on Commitment-Trust Theory,” Proceedings of the 15th Pacific Asia Conference on Information Systems (PACIS 2011), July 7-11, Brisbane, Australia.

王凱、劉又禎 (2011)，「影響社交網站的持續使用意願之因素－由關係觀點之社會臨場感探討」，2011全球管理新環境─綠能環保 國際學術研討會論文集，June 10，彰化：國立彰化師範大學。

Wang, K. and Tai, C.F. (2011). “The Influence of Social Presence on Continual Participation in Online Communities: The Relational View based on Social Identity Theory,” Proceedings of the International Joint Conference on Service Sciences 2011, May 25-27, Taipei, Taiwan.

Chang, H.-L., Chang, J., and Wang, K. (2011). “Developing an IT Portfolio Approach to Justify IT Investments,” Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS-44), January 4-7, Hawaii, USA. [EI]

Wang, K. and Lin, C.-L. (2010). “The Influence of Quality Factors and Perceived Playfulness on Consumers’ Intentions to Use Mobile Value-Added Services: An Empirical Study in Taiwan,” Proceedings of the 2010 International Conference on Business and Information (BAI2010), July 5-7, Kitakyushu, Japan. [NSC 98-2410-H-390-022]

Wang, K., Lin, C.-L. and Yang, S.-C. (2009). “Factors Influencing the Usage of Mobile Value-Added Services,” Proceedings of the 9th International Conference on Electronic Business (ICEB 2009), November 30-December 4, Macau. [NSC 98-2410-H-390-022]

王凱、張城銘、劉倫彤 (2009)，「從眾行為觀點對行動加值服務採用意圖之影響研究」，2009產業電子化產學合作研討會論文集，September 25，臺北。 [NSC 98-2410-H-390-022]

王凱、張震元、葉芳寯、張城銘 (2008)，「網站態度衡量模型之建構」，第十四屆資訊管理暨實務研討會論文集，December 13，臺北：東吳大學。 [NSC 96-2416-H-130 -006 -MY2]

Chang, H.-L., Lu, C.P. , Wang, K., and Feng, P.Y. (2008). “An Exploratory Study of Risk Factors for Implementing Service-Oriented IS Projects,” Proceedings of the Seventh Workshop on e-Business (WeB 2008), December 13, Paris, France.

Chen, C.D., Yang, S.C., Wang, K., and Farn, C.K. (2008). “Antecedents and Consequences of Sense of Virtual Community: The Customer Value Perspective,” Proceedings of the Seventh Workshop on e-Business (WeB 2008), December 13, Paris, France.

Wang, K., Lin, C.L., Chen, C.D., and Yang, S.C. (2008). “The Adoption of Wikipedia: A Community- and Information Quality-Based View,” Proceedings of the 12th Pacific Asia Conference on Information Systems (PACIS 2008), July 3-7, Suzhou, China.

Wang, K. (2007). “The Effects of Forced Ad Exposure on the Web,” Proceedings of the Sixth Workshop on e-Business (WeB 2007), December 9, Montréal, Canada.

王凱、林建良、張震元 (2007)，「即時通訊軟體使用滿意度之影響因素─功能面觀點之探討」，2007中華民國科技管理學會年會論文研討會論文集，December 14-15，台中：逢甲大學。

王凱、張震元、林建良、吳中信 (2007)，「影響網路使用者資訊搜尋行為因素之探討-以線上購物為例」，2007中華民國科技管理學會年會論文研討會論文集，December 14-15，台中：逢甲大學。

王凱、林建良、張震元 (2007)，「行動加值服務使用意圖之探討─娛樂面及功能面因素」，第十屆電子商務學術研討會論文集，October 10，臺北：國立臺北大學。

Wang, K., Wang, E.T.G., and Farn, C.K. (2007). “Media Strategy vs. Content Strategy in Online Advertising: Exploring the Influence of Consumers’ Goal-Directedness for Web Navigation,” Proceedings of the 11th Pacific Asia Conference on Information Systems (PACIS 2007), July 4-6, Auckland, New Zealand.

Chang, H-L., Chiu, I., Tseng, C.-M., and Wang, K. (2006), “The Assessment of the Business-IT Fit in E-Procurement Systems: A Case Study,” Proceedings of the Fifth Workshop on e-Business (WeB 2006), December 9, Milwaukee, WI, USA.

Wang, C. and Wang, K. (2006). “An Adaptive Multimedia Content Description Mechanism for Mobility-Aware Recommendation Systems,” Proceedings of International Conference on Computer & Communication Engineering, May 9-11, Malaysia.

王謙、王凱 (2005)，「三階式隨選視訊架構之研究」，2005年海峽兩岸商學理論與實務研討會論文集，September 23，桃園：中原大學。

Wang, C., Wang, K., Kuo, C.S., and Wang, D.C. (2005). “A Multimedia Content Description Mechanism for Web-based Adaptive Educational Systems,” Proceedings of the 4th International Conference on Technology in Teaching and Learning in Higher Education, July 11-13, Beijing.

王謙、王凱、郭嘉祥、王道治 (2005)，「適性化網路教學之多媒體簡報機制設計與實作」，第一屆資訊管理學術暨專案管理實務研討會論文集，April 23，桃園：開南大學。

Wang, K. and Wang, E.T.G. (2004). “Toward a Supply Chain with ‘Visibility’,” Proceedings of Taiwan Conference on Business and Information, September 29-30, Taipei.

Wang, K. and Yang, C.H. (2003). “Current Development of the Information Security Market in Taiwan,” Proceedings of the XIII ACME International Conference on Pacific Rim Management, July 31-August 2, Seattle, USA, pp. 525-530

王凱、王存國、范錚強 (2003)，「網際網路線上廣告效果研究：結合『上網目的』與『思考可能性模式』的互補觀點」，第一屆全國當代行銷學術研討會論文集，April 1，台中：國立中興大學。

范錚強、王凱 (2002)，「台灣地區軟體產業的分類思考與以資源觀點為基礎的分工策略」，第二屆資訊應用發展專業學術研討會論文集，December 21，臺北，pp. 21-28。

Wang, K. and Wang, E.T.G. (2002). “From Fulfilling Information Needs to Enhancing Channel Relationship: The Critical Role of ‘Communication’ in the Supply Chain Context,” Proceedings of the International Conference on Industry Information Management and New Technology, November 30, Taipei: Fu Jen Catholic University, pp. 139-148.

范錚強、李志宏、王凱 (2002)，「產業電子化關鍵成功因素之探討—以國眾電腦為例」，新世紀新思維國際學術研討會論文集，March 22，桃園：銘傳大學，pp. 185-197。

王凱、戴基峰、王存國 (2001)，「如何建立好的研究模型」，第十二屆國際資訊管理學術研討會論文集，May 18-19，臺北：國立台灣大學。

孫藹彬、范錚強、王凱 (2001)，「台灣資訊軟體產業發展之生態演進分析」，二十一世紀台灣湧現中的資訊管理議題專家研討會論文集，April 12，桃園：國立中央大學主辦。

王凱、王存國 (2000)，「台灣地區線上競標網站的實地研究」，第十一屆國際資訊管理學術研討會論文集，May 20-21，高雄：國立中山大學。

Tai, C.F., Wang, E.T.G., and Wang, K. (2000). “The Emergence of Cybermediary in the Electronic Marketplaces: An Economic Analysis,” Proceedings of the Eleventh International Conference on Information Management, May 20-21, Kaohsiung: National Sun Yat-Sen University.

王凱 (2000)，「電腦媒介環境中導引效果對線上廣告瀏覽行為的影響」，第二屆台灣資管博士論文研討會論文集，April。

王存國、王凱、戴基峰 (1999)，「影響電子資料交換使用效益因素之研究─由信任-承諾關係與組織因素探討」，第五屆資訊管理研究暨實務研討會論文集，December 11，臺北：世新大學，pp. 738-745。

孫藹彬、范錚強、王凱 (1999)，「台灣地區資訊軟體產業發展—由組織生態觀點分析」，第五屆資訊管理研究暨實務研討會論文集，December 11，臺北：世新大學，pp. 420-427。

王凱 (1999)，「環境因素對企業策略決策制訂過程的影響」，第一屆台灣資管博士論文研討會論文集，April。

Wang, E.T.G. and Wang, K. (1999). “Strategic Choice within Populations-Electronic Marketplace Intermediaries as an Example,” Proceedings of the Tenth International Conference on Information Management, June, pp. 1063-1069.

Pi, Shih-Ming, Su, S., and Wang, K. (1998), “Promotion and Adoption of CASE Technology-Four Cases in Taiwan,” Paper presented at DIGIT 1998 (Diffusion Interest Group in Information Technology Workshop), December 12, Helsinki, Finland.

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