Storytelling class
for Startup CEOs
To ensure a high quality experience, this class is invitation-only for CEOs of funded technology startups from seed to Series B
Hi, I'm Connie Kwan, a seasoned story-crafter and Product leader with 15 years in the craft. I've delivered thousands of product stories in my roles as Chief Product Officer and CEO. Clients hire me to work on their product stories and a typical consulting engagement is out-of-reach for many startups. So I packaged up my methodology to offer it in a class setting, now you can get the full value at a fraction of the cost. The class is by invitation only so you can work with and learn from peers. The class size is limited to 8.
Listen to what CEOs have to say about Product Maestro's Storytelling class:
Are you trying to attract investors, customers and employees? You need the power of storytelling on your side.
IMAGINE THIS: Your potential investors, sitting around the table, listening intently to your pitch. You, feeling confident, share your vision for the future. Suddenly, you notice your potential lead investor, Wendy, reach for the phone in her pocket. Oh no, you're about to lose her attention. Knowing she's an Evangelist Storyteller Type, you counter her maneuver by pumping energy into your next sentence "But then, the customer, Tom, came back with a double order for our product. I couldn't believe it!" Wendy jolts at your words and look up. She's back in your story. You end with a flourish, and everyone leans in with their questions. They want to go to due diligence. Yes.
As a leader, you have to inspire your investors, motivate your teams, and sell to customers with your storytelling skills. In all these scenarios, how you craft and deliver your story is paramount to the message reaching your audience. But different audiences require a different delivery.
In our classes, we have distilled the art of storytelling into a science. Our methodology has been field tested to create memorable stories that influence. In every high-stakes interaction, use our methodology to get your point across with crystal clarity.
At the end of our class, you will have a story-ready product and the superpower to articulate with crystal clarity. You will bring one specfic project to the class. In our 4 weeks together, we will get it story-ready. Whether it's an investor pitch, a sales pitch, website revamp or team communication, you will complete the class with a story-ready product, and a toolbox to prepare and deliver stories that influence.
You will get access to our exclusive Story Lab, a slack community for us to practice storytelling, and for me to give you feedback on your assignments. The CEO cohort will meet in a private slack channel. You will be assigned a partner to practice your storytelling during our time together.
Not ready to take a class yet? Find out your Storyteller type instead. It's free and only takes a minute.
Testimonials
"This class took my 2-hour product pitch down to 4-minutes. I literally sold a customer on an elevator ride."
-Zulq, CEO, SMARTBUILD
"One of Connie's superpowers is shaping the message so that the audience understands it on their own terms. A lot of our stories internally and externally are lifted up with Connie coaching me through this process."
-Vansa C., CEO OmiseGO
Who’s teaching?
Connie Kwan is a seasoned story-crafter and Product leader who has crafted and delivered product visions in her roles as Chief Product Officer and as CEO. In her 15 years spanning enterprise and consumer, SaaS, health, energy, blockchain and semiconductor, she has told stories on stage at Google Tech Talk, Health 2.0, and Atlassian's annual conference. Additionally she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narrative. She collaborated with actor and theatre director Max Koknar to create the Storyteller Method that turns the art of storytelling into a science. This is the method we will be learning in this class.
Who are these classes for?
Startup CEOs of funded technology companies. Your product can be at any stage from idea to maturity, as there are storytelling challenges at every stage.
Why should I take this class?
Have you ever done all the research and walked into a meeting with all the facts, but still failed to get your audience on board? Quite likely it’s ‘how’ you tell it rather than ‘what’ you’re saying. Get a breakdown of the ‘how’ so that you can be equipped with the skills to bring your audience on board. Never be at a loss again. Know the 6 different ways you can use to convey your message and more.
Why now?
You have a high-stakes storytelling need such as going through a company pivot or product pivot, preparing for an investor pitch, creating a sales playbook for your product, re-vamping your website, adding new products to your product line, etc.
What is the Format?
This is a 4 week executive style class. We meet via video conference weekly on Friday at 11am PST for workshops related to the materials. All materials are online. The meeting duration varies from 1h to 1.5h depending on final class size. The class will be limited to 8 people so that everyone can get personal attention from me on their projects. Expect to spend 2-3h a week to review class materials, work on assignments and attend the weekly workshop. You will be invited to a Slack channel so that I can help you directly. You will also pair up with a fellow CEO to get your project story-ready. The weeks are laid out as follows:
1: Story Wheel: Preparing your story
2: The Story Secrets of Hollywood
3: Telling your story through words and images
4: Telling your story through voice and body language
Can I get a refund?
All sales are final, but you may transfer your seat to another attendee before the class starts. Or you can choose to get access to a recorded version of this class.
When is your next class?
The next class starts on Friday May 8th, 2020. Apply here.
Not ready for a class? Find out your Storyteller Type instead. It's FREE >>>
What is the price of this class?
When I work 1:1 with clients on their product story, a typical engagement starts at $7500. I've packaged up my methodology to offer it in a class setting so you can get the full value at a fraction of the cost. This class includes 4 weeks of online materials, real-time workshops, and personal attention from me to get your project story-ready. To ensure a high quality experience, this class is offered for CEOs only so that you get to work with and learn from peers, and the class size is limited to 8. Apply below.