Full Amazon PPC Brand Transformation

When I joined this Amazon account in 2022, monthly sales were around $60,000. Today, the brand consistently generates over $1 million/month in revenue. This incredible growth was achieved through strategic PPC planning, laser-focused campaign management, and continuous performance optimization. What started as a mid-tier seller is now a top-performing 7-figure brand with over $72M+ in total sales driven through ads. 

My Strategy – Data-Driven PPC That Delivers Real Results

✅Launched and optimized Sponsored Products, Brands, and Display ads across all funnel stages

✅Leveraged Helium 10 and Amazon Brand Analytics for in-depth keyword & competitor research

✅Performed daily optimizations: bid adjustments, keyword isolation, negative targeting, and scaling

✅Reduced ACOS to just 10.8%, keeping campaigns both scalable and profitable

✅Grew visibility to 20M+ impressions, massively increasing reach and brand awareness

✅Ran consistent A/B testing to improve CTR, conversion rates, and reduce wasted ad spend

✅Focused on long-term campaign structure, not just quick wins, for sustainable growth 

Amazon PPC Masterplan: The Strategy I Executed

Here’s a breakdown of the structured, step-by-step approach I followed to optimize and manage Amazon PPC campaigns, from strategic setup to daily performance refinement. My focus was on scaling sales while consistently working to lower ACOS.

✅ 1. Built a New Sponsored Products Campaign Structure

I created multiple ad groups under Sponsored Product campaigns, clearly segmented by match types and targeting strategies. This allowed for better control, optimization, and data analysis:

🔹Broad Match

🔹Phrase Match

🔹Exact Match

🔹Long-Tail Keywords

🔹Category Targeting

🔹Product Targeting

✅ 2. Launched Sponsored Brands & Sponsored Display Campaigns

For clients with Brand Registry, I set up and managed additional campaign types to support branding and retargeting goals:

🔹Sponsored Brand Ads (Headline Search Ads)

🔹Sponsored Display Ads (Product targeting, views remarketing, and interest-based)

These campaigns significantly increased product and brand visibility across search results and competitor pages.

✅ 3. Performed Daily Optimization & Bid Management

I monitored and optimized campaigns on a daily basis to ensure consistent performance. This included:

🔹Adding new, relevant keywords regularly

🔹Pausing non-performing keywords and ASINs

🔹Targeting high-performing competitors

🔹Adjusting bids based on keyword-level performance

🔹Switching bidding strategies when needed (Dynamic vs Fixed bids)

🔹Continuously worked to lower ACOS and improve ROAS through bid refinement

✅ 4. Audited & Optimized Existing Campaigns

For accounts that already had campaigns running or paused, I conducted a deep audit and used historical data to rebuild and enhance performance.

🔹 Old Automatic Campaigns:

Extracted top-converting search terms

Used valuable data to create high-performing manual campaigns

🔹 Old Manual Campaigns:

Identified low-ACOS, high-conversion keywords

Used those insights to rebuild focused, segmented campaigns

🔹 Manual Campaign Optimization:

Added negative keywords to reduce waste

Reduced bids or paused high-ACOS keywords

Re-targeted underperforming child ASINs using improved strategies

Paused poor-performing ads based on search term analysis

🔹 Paused Campaigns:

Rather than reactivating poorly structured campaigns (e.g., mixed match types in one ad group), I built new, cleanly segmented campaigns for more effective tracking and control