Priya Chaudhary Label, (founded in 2015) known for creating changes in the existing fashion market, borrows the quintessence of ethnic simplicity from the native routes of India. Everything from the Jaipuri block prints to Gujrati bandhani print is all created by PCL in its in-house workshops. Here at PCL, the diligence of artisans from different parts of the country can be seen in the traditional ethnic wear. You will get a variety of kurta sets and dresses crafted in premium fabrics. Priya Chaudhary started Priya Chaudhary with a couple of friends back in 2015 for her love of Indian handicraft at a small place Khanpur known for its embroidery craft.