PRIVACY POLICY

Better Than B4 Sport Ecosystem

Last updated: 8 June 2026

This Privacy Policy explains how Better Than B4 Ltd (“BTB4”, “we”, “us”, “our”) collects, uses, stores and protects personal data in connection with our sport-related websites, landing pages, programmes, camps, training services, advisory services and related activities.

This Privacy Policy applies to the sport ecosystem operated, promoted or coordinated by BTB4, including, where applicable, projects such as PlayersLab International, SportLab International, IPDE Pro Camp, House of Football, individual football training programmes, player development pathways, parent and player advisory services, camps, events, workshops and related sport development activities.

We are committed to protecting the privacy and personal data of athletes, parents, legal guardians, families, partners and website visitors, with particular care where children and young athletes are involved.

1. Who we are

The data controller responsible for the processing described in this Privacy Policy is:

Better Than B4 Ltd

Company No.: 14476533

VAT No.: 428 9519 56

Registered Office:

4 Three Spires House, Station Road,

Lichfield, WS13 6HX, England

Privacy contact: E. Riccardo Giglioli 

eMail: director@betterthanb4ltd.com

For any request relating to personal data, privacy rights, consent, image removal, marketing preferences or data deletion, please contact us using the email address above.

2. What this Privacy Policy covers

This Privacy Policy covers personal data processed in connection with:

• visits to our websites, homepages and landing pages;

• contact forms, enquiry forms and application forms;

• requests for information about camps, training programmes or advisory services;

• player development programmes;

• individual and small-group football training;

• parent and player advisory services;

• camps, events, workshops and sport experiences;

• consultations with athletes, parents or legal guardians;

• internal player assessment, technical development and programme planning;

• communication with families, athletes, coaches, staff and partners;

• photographs, videos and media content, where applicable;

• safeguarding, safety, organisational and legal obligations.

This Privacy Policy does not replace specific privacy notices that may apply to separate platforms, such as online photo shops, payment platforms, booking systems or third-party portals. Where a separate privacy notice is provided, that notice will also apply.

3. Personal data collected through our websites and landing pages

When you use our websites, homepages or landing pages, we normally collect only limited information.

This may include:

• first name;

• surname;

• email address;

• phone number, if requested;

• country, city or region, if relevant;

• role or relationship to the athlete, for example parent, athlete, club, coach or partner;

• athlete date of birth or age category, where needed to understand programme eligibility;

• programme of interest;

• message or information submitted through the form;

• marketing consent preferences;

• technical data relating to website use, such as IP address, device information, browser type, pages visited and cookie preferences.

We aim to collect only the information that is necessary at the first point of contact. More detailed information is normally collected only later, if a family, athlete, parent, club or partner decides to proceed with a consultation, assessment, programme, camp or service.

4. Personal data collected during consultations, camps and sport services

If you proceed beyond the initial website contact stage, we may collect additional personal data that is necessary to assess, organise, deliver and manage our sport services.

Depending on the service, this may include:

• athlete name, date of birth, nationality, language and contact details;

• parent or legal guardian name and contact details;

• emergency contact details;

• sport history, club history, playing position and training background;

• technical, tactical, physical, mental or behavioural development information;

• training goals, player profile, performance notes and coach observations;

• attendance records, camp participation and programme history;

• photos, videos or training footage, where applicable;

• health-related information, only where necessary, such as allergies, injuries, medical limitations or relevant physical conditions;

• dietary requirements, where relevant for camps or events;

• safeguarding, welfare or safety-related information, where necessary;

• payment, billing and administrative information;

• communications with parents, guardians, athletes, clubs, coaches, consultants or partners.

We only request health, welfare or other sensitive information where it is necessary for safety, programme delivery, safeguarding, risk management or the proper organisation of the activity.

5. Children and young athletes

Many of our services are intended for children and young athletes. We therefore apply additional care when processing data relating to minors.

Where the athlete is under the age of 18, we normally require the involvement of a parent or legal guardian for registration, consultation, consent, programme participation, payment and communication.

Parents and legal guardians are responsible for providing accurate information and for informing us of any relevant health, welfare, safety or safeguarding issue that may affect participation.

We do not knowingly collect personal data directly from children without appropriate parental or guardian involvement where this is required by law or appropriate for the service.

Where we use photographs, videos or media content featuring minors for public communication, marketing or promotional purposes, we will request separate consent from the parent or legal guardian, unless another lawful basis applies and the use is legally permitted.

6. Why we process personal data

We process personal data for the following purposes:

• to respond to enquiries submitted through our websites or landing pages;

• to provide information about camps, training programmes, advisory services or sport projects;

• to assess whether a programme may be suitable for an athlete;

• to organise consultations with parents, guardians, players, coaches or partners;

• to manage registration, participation and attendance at camps, events or training sessions;

• to deliver individual or group training services;

• to create player development profiles and training plans;

• to monitor progress and support player development;

• to ensure the health, safety and welfare of participants;

• to manage safeguarding responsibilities and risk prevention;

• to communicate with families, athletes, staff, coaches and partners;

• to manage payments, invoices, bookings and contractual relationships;

• to send marketing communications, where permitted;

• to create media content, where consent has been provided or where otherwise legally permitted;

• to comply with legal, tax, accounting, insurance and regulatory obligations;

• to protect our legal rights and manage disputes;

• to maintain the security and functionality of our websites and systems.

7. Lawful bases for processing

We rely on different lawful bases depending on the purpose of the processing.

Purpose Lawful basis

Responding to website enquiries Consent and/or legitimate interests

Sending information requested by the user Consent and/or steps prior to entering into a contract

Managing applications for camps, training or advisory services Steps prior to entering into a contract and/or performance of a contract

Delivering camps, training, advisory services or consultations Performance of a contract

Processing athlete age or date of birth for programme eligibility Performance of a contract and legitimate interests

Processing parent or guardian contact details Performance of a contract and legitimate interests

Processing health, injury, allergy or safety-related information Explicit consent and/or substantial public interest, vital interests or other applicable legal condition, depending on the situation

Safeguarding, welfare and protection of children Legitimate interests, legal obligation, vital interests and/or substantial public interest, depending on the situation

Photos and videos for internal training or assessment Performance of a contract, legitimate interests and/or consent, depending on the context

Photos and videos for marketing or public communication Consent, especially where minors are involved

Sending newsletters or marketing communications Consent or soft opt-in where legally permitted

Accounting, tax and legal record keeping Legal obligation

Website security and fraud prevention Legitimate interests

Legal claims or dispute management Legitimate interests and legal obligation

Where we rely on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect processing that took place before consent was withdrawn.

8. Special category data

Some information collected during our sport services may be considered special category data under data protection law. This may include health information, injury information, medical limitations or other sensitive information that is necessary for safe participation.

We only process this type of data where necessary and where an appropriate legal condition applies. In many cases, this will be based on explicit consent. In other cases, processing may be necessary to protect vital interests, manage safeguarding concerns, comply with legal obligations or establish, exercise or defend legal claims.

We do not use sensitive health or welfare information for marketing purposes.

9. Photographs, videos and media content

During camps, training sessions, consultations, events or sport activities, photographs and videos may be created for one or more of the following purposes:

• internal training review;

• technical analysis;

• player development feedback;

• camp documentation;

• communication with parents or guardians;

• promotional, editorial or marketing communication, where consent has been obtained;

• social media, website or presentation use, where consent has been obtained.

For minors, we seek separate parent or guardian consent before using identifiable images or videos for public promotional or marketing purposes.

You may request the removal of an image or video by contacting us at: director@betterthanb4ltd.com

Please provide the participant’s name, the relevant camp or programme, the date if known, and a description or link to the image or video.

10. Marketing communications

We may send updates about BTB4 sport projects, camps, programmes, events or related opportunities where you have requested information, given consent or where we are otherwise legally permitted to do so.

You may unsubscribe or object to marketing communications at any time by using the unsubscribe option in the email or by contacting us directly.

We do not sell personal data to third parties for marketing purposes.

11. Who we share personal data with

We may share personal data only where necessary and appropriate with:

• authorised BTB4 staff, founders, coaches and project managers;

• sport consultants, technical coaches, performance experts and advisory team members;

• camp organisers, venue partners and operational partners;

• safeguarding, welfare or child protection contacts, where necessary;

• medical or emergency professionals, where required for safety;

• IT, hosting, CRM, email and cloud service providers;

• payment, booking and invoicing providers;

• photographers, videographers or media providers, where applicable;

• legal, accounting, tax or insurance advisers;

• public authorities, regulators or law enforcement, where required by law or necessary to protect participants.

Where third-party service providers process personal data on our behalf, we require them to process the data only under our instructions and with appropriate security and confidentiality measures

12. International transfers

BTB4 is established in the United Kingdom and may work with athletes, families, partners, coaches and service providers in the United Kingdom, the European Economic Area, Switzerland and other countries.

Where personal data is transferred internationally, we take appropriate steps to protect it. This may include adequacy decisions, standard contractual clauses, international data transfer agreements, data processing agreements or other legally recognised safeguards.

13. How long we keep personal data

We keep personal data only for as long as necessary for the purposes for which it was collected, including legal, contractual, accounting, insurance and safeguarding requirements.

As a general guide:

Data category Typical retention period

Website enquiries and contact form data Up to 24 months after the last interaction

Programme applications or waiting list data Up to 24 months, unless the person joins a programme

Camp, training and consultation records Up to 6 years after the end of the service, where needed for contractual, legal or insurance reasons

Health, injury or safety information Only for as long as necessary for the relevant programme, safety purpose or legal requirement

Safeguarding records As long as necessary according to the nature of the concern and applicable safeguarding obligations

Payment, invoice and accounting data As required by applicable tax and accounting laws

Marketing data Until consent is withdrawn, the person unsubscribes or the data is no longer active or relevant

Photos and videos used for internal review For the period necessary for the relevant training or development purpose

Photos and videos used for marketing Until consent is withdrawn or the material is no longer required, subject to practical limitations for already published materials

Website technical logs and cookie data According to the applicable cookie settings and technical retention periods

We may retain data for longer where necessary to establish, exercise or defend legal claims, comply with legal obligations or protect the rights and safety of participants.

14. Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, alteration or destruction.

These measures may include access controls, password protection, secure cloud storage, limited staff access, confidentiality obligations, secure communication channels and internal procedures for handling participant information.

Because many of our services involve children and young athletes, we apply additional care when sharing information, images or development records.

15. Your rights

Depending on applicable data protection law, you may have the following rights:

• the right to access your personal data;

• the right to correct inaccurate or incomplete data;

• the right to request deletion of your data;

• the right to restrict processing;

• the right to object to processing based on legitimate interests;

• the right to data portability;

• the right to withdraw consent, where processing is based on consent;

• the right to object to marketing communications;

• the right to lodge a complaint with a supervisory authority.

For children and young athletes, parents or legal guardians may exercise these rights on behalf of the child where appropriate and legally permitted.

To exercise your rights, please contact: director@betterthanb4ltd.com

We may need to verify your identity before responding to a request.

16. Complaints

If you are unhappy with how we process your personal data, please contact us first so that we can try to resolve the matter.

You also have the right to lodge a complaint with the relevant data protection authority.

In the United Kingdom, the supervisory authority is the Information Commissioner’s Office (ICO).

If you are located in the European Economic Area, you may also contact the data protection authority in your country of residence.

17. Cookies and website technology

Our websites may use cookies and similar technologies to operate the website, improve functionality, analyse usage, protect security and support marketing where consent has been provided.

Where required, cookies that are not strictly necessary will only be used with your consent.

Further information may be provided in a separate Cookie Policy or cookie banner.

18. Automated decision-making

We do not make decisions about athletes, parents, families or participants based solely on automated processing that produces legal or similarly significant effects.

Any athlete assessment, programme recommendation or development decision is reviewed by human professionals.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, technologies, partners or internal procedures.

The most recent version will be made available on our websites and landing pages.

20. Contact

For privacy requests, data protection questions, image removal requests or consent withdrawal, please contact:

Better Than B4 Ltd

4 Three Spires House, Station Road,

Lichfield, WS13 6HX, England

Email: director@betterthanb4ltd.com