If you have already used Wix, you must be very impressed with the website builder's optical powers and ability to create a professional and modern looking website. Now, imagine that you can sell digital products or subscriptions like your own t-shirts, custom-made furniture, music and e-books directly through your website. Wouldn't it be easy? Spoiler alert: "Wix eCommerce" makes it possible!

Wix now owns 1,000,000 stores, with about 200,000 stores added in 2020 alone. But is this also a sensible option for you? First, let’s look at how Wix eCommerce works and what kind of eCommerce business makes sense.

How to open a Wix Online store?

The free plan is meant to start with a free plan. It does not cost a dime, and even better, you do not need to install any software on your device. Everything runs directly in your browser, so you don't need any coding skills. Whether you are a beginner or a tech-savvy user, it doesn't matter! Wix Print on Demand is for small to medium-sized stores.

You can either choose a free website template and personalize it yourself with the Wix drag-and-drop editor or create your Artificial Design Intelligence (ADI) site. Wix dropshipping allows you to answer some questions about your business type and design preferences, and it creates a site for you in minutes, including placeholder images and content.

Now it is also possible to sell it through Facebook and Instagram. Once connected, your customers can tap your photos to purchase items at your Wix store. Other sales channels you can connect to include eBay and Amazon.com (plus if you use a multimedia app).

Although you can't sell anything with the free version yet, you can play with the store settings and get a feel for the platform. In particular, you choose an attractive eCommerce template and start adding your products. Of course, you can add as many products as you want.

Next, go to store settings to check your tax and shipping rates. There you decide who will order your articles. If you are a merchant, you can also offer a real-time shipping rate for your Print-On-Demand WooCommerce shop. Thanks to the free app, you can get the automatic sales tax and VAT calculations - worldwide!

Wix Ecommerce offers three payment options for your customers: Credit Card, PayPal and Cash Fly Payment such as Cash or Money Transfer. They sometimes do not charge any additional transaction fees like other online store builders. In addition, you can purchase a test to see if everything works fine.

What’s the cost to start a Wix Store?

Wix eCommerce cost begins at $ 23 per month for their Basic plan. Their VIP plan has the same online store features but includes additions such as selling subscriptions, sales in multiple currencies and automatic sales tax.

So, when you like what you see in the free version, you choose a dedicated eCommerce plan, and you're ready to start selling. You don't have to start all over again. No bad surprises here!

Wix App Market: The sky is the limit!

If you're looking for a feature you can't find in an editor, you should check out Wix's App Market. You will find apps to enhance your online store with useful features like live chat, telephone call button or the ability to connect the store with external accounting and invoicing solutions. (Note that you can use Wix's invoicing solution, Wix Invoicing, to generate invoices whenever an order arrives automatically).

The member login app is very interesting. This will add a login function to your store. Thanks to this, users can re-use their account when they return and view their order history and save credit card information for future purchases.

Also Read: Why is dropshipping so popular with Wix?

How to sell your merchandise on Wix?

If you are a well-known brand, you can advertise a new store based on your existing fan base. However, if you are new to the online business, you can add content to your WooCommerce Print-On-Demand store to help improve your stie's online performance or SEO. SEO is the process of enhancing your site's ranking in search results. For example, talk more about your products, use product description keywords in your store t-shirts, print on t-shirts, print-on-demand t-shirts, merchants, buy t-shirts with prints, etc.

Social share

Make sure you've integrated your social media business accounts with your online business store to reach a larger audience when you post new products, sales and special ads.

Email list

Add a form to your store that collects visitors' letters so you can start building your audience. Make sure you set up your business mail so that your digital correspondence looks more professional.

Create introductory emails to welcome new customers to your brand. You can create powerful marketing materials for your emails from your existing products, blogs and logos to keep your correspondence relevant and effective. Once people have subscribed to your email, you can chat with them about sales, discounts, special offers, and updated products.

Discount

One of the best ways to promote sales is to offer discounts to new customers who visit your website. For example, create an ad banner encouraging them to use this special offer for your woocommerce dropshipping store. Or you can create a push notification that will welcome new visitors to your store [if you order a unique T-shirt] and offer a discount to encourage them to sign up for your mailing list.

Traffic to your website

Another way to increase the number of visitors to your shop is to start advertising. First, create an online ad using Google Ads or Facebook Dynamic Ads, which will help target new audiences by promoting products that meet the interests of potential customers. The Facebook Dynamic Ads function uses Facebook Pixel to track visitors' activity and, based on their knowledge, automatically shows them personalized ads for your products in which they make the most purchases.

Analytics

To grow your audience, it's important to understand where your current traffic is coming from. With SquareSpace Analytics, you can get a clear picture of your visitors and their behavior through visual statistics reports like your page visitors, conversions, sales, references and popular content. You can also download the SquareSpace Analytics application to access all your data from your phone. For your online shop, your Analytics panel is built to help you understand customer behavior with built-in features.

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