Automate Postcard Sending to Boost Customer Engagement and Drive Sales

Automate Postcard Sending

In the days before email marketing became the de facto method for reaching customers, businesses of all shapes and sizes sent postcards to their customers. These postcards could be used to wish the recipient a happy birthday, or offer them a discount on their next purchase, among other things.

The rise of automation and on-demand printing has made this process much easier than ever, and postcards are now a part of almost every marketing campaign. Adding these personalized, data-driven postcards to your automated workflow is a great way to boost customer engagement and drive sales.

Personalize your Mailings Using Variable Data

If you want to create fully personalized postcards that truly stand out in recipients' mailboxes, integrate direct mail software with your CRM database and plug in variable data from that source. Go beyond first name fields and reference recent purchase history, abandoned cart statuses, or other valuable identifiers to ensure your messages are relevant.

Target Your Mailings By Event

The best time to send a postcard is when your customer is in buying mode. This can be during Black Friday, Cyber Monday, Boxing Day or other major shopping events.

During these times, it’s a great idea to offer something extra, such as an exclusive coupon or free item. You can also use an RFM model to segment your mailing list based on buying history to make sure you’re sending the right offers to the right people.